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研究生：	王良馳 Kulsaengcharoen, Apinat
論文名稱：	The Impact of Desirability and Feasibility on Entrepreneurial Intentions: Evidence from Thailand The Impact of Desirability and Feasibility on Entrepreneurial Intentions: Evidence from Thailand
指導教授：	黃國平 Huang, Kuo-Ping
共同指導教授:	陳浩政 Chen, Hao-Cheng
學位類別：	碩士 Master
系所名稱：	管理學院 - 國際經營管理研究所碩士班 Institute of International Management (IIMBA--Master)
論文出版年：	2013
畢業學年度：	101
語文別：	英文
論文頁數：	107
外文關鍵詞：	Perceived desirability, Perceived feasibility, Risk taking propensity, Core self-evaluations, Entrepreneurial intention
相關次數：	點閱：85 下載：0
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Entrepreneurship studies typically identify pre-existing entrepreneurs and venture. There is general agreement that attitudes towards entrepreneurship are determinant factor decide to be an entrepreneur. In this context, this study is purpose to focused on analyzing the relationship between desirability and feasibility which influence by risk-taking propensity and core self-evaluations among Thai people. Based on this study, it found that all relationship with independent variable is supported which mean most of Thai respondents in this study consider desirable to create a new firm. However, there are not significant influences effects on both moderators in this both risk taking propensity and core self-evaluations.
As entrepreneurial play an important role in economic development worldwide therefore, the finding suggest that that perceived desirability and perceived feasibility are the strongest and important predictor of Thai people’s entrepreneurial career intentions. The government or other public section should future understand and pay more attention to the creation of a new venture especially a group of student as it could enhance the positive attitude toward entrepreneurship activity in the country.

TABLE OF CONTENTS
ACKNOWLEDGEMENTS	I
ABSTRACT	II
TABLE OF CONTENTS	III
LIST OF TABLES	VII
LIST OF FIGURES	VIII
CHAPTER ONE INTRODUCTION	9
1.1 Research Background and Motivation.	9
1.2 Research Contributions and Purpose.	17
1.3 Research Structure.	20
CHAPTER TWO LITERATURE REVIEW	21
2.1 Theoretical Background: Entrepreneurial Event and Theory of Planned Behavior.	22
2.1.1 Shapero’s Entrepreneurial Event Model (SEE).	25
2.1.2 Theory of Planned Behavior (TPB).	26
2.2 Definitions of Relevant Research Variable.	29
2.2.1 Entrepreneurial Intent.	29
2.2.2 Perceived Desirability.	31
2.2.3 Perceived Feasibility.	32
2.2.4 Risk Taking Propensity.	34
2.2.5 Core Self-Evaluations.	35
2.3 Development of Research Hypotheses.	37
2.3.1 The Relationships between Perceived Desirability and Entrepreneurial Intention.	37
2.3.2 The Relationships between Perceived Feasibility and Entrepreneurial Intention.	39
2.3.3 Risk Taking Propensity as a Moderator.	41
2.3.4 Core Self-Evaluations as Moderator.	42
2.4 Summary of Hypotheses.	44
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY	46
3.1 Conceptual Model.	46
3.2 Description of Sample.	47
3.3 Measures and Definitions of Variables.	48
3.3.1 Perceived Desirability.	49
3.3.2 Perceived Feasibility.	49
3.3.3 Risk Taking Propensity.	50
3.3.4 Core Self-Evaluations.	50
3.3.5 Entrepreneurial Intent.	51
3.4 Controlling Variables.	52
3.4.1 Age.	52
3.4.2 Gender.	52
3.4.3 Personal Income.	53
3.4.4 Education Level.	53
3.4.5 Work Experience.	53
3.4.6 Entrepreneurial Experience.	54
3.5 Methods of Analysis.	54
3.5.1 Descriptive Statistics.	54
3.5.2 Pearson Correlation Analysis.	54
3.5.3 Reliability Test.	55
3.5.4 Confirmatory Factor Analysis.	55
3.5.5 Hierarchical Multiple Regression.	56
CHAPTER FOUR RESEARCH RESULTS	57
4.1 Data Collection.	57
4.2 Descriptive Analysis.	57
4.2.1 Characteristics of Respondents.	57
4.2.2 Mean and Variance of Measurement.	60
4.3 Reliability Analysis of Measurement.	64
4.4 Exploratory Factor Analysis and Reliability Test.	65
4.4.1 Perceived Desirability.	66
4.4.2 Perceived Feasibility.	67
4.4.3 Entrepreneurial Intent.	68
4.4.4 Risk Taking Propensity.	70
4.4.5 Core Self-Evaluations.	70
4.5 Correlation Coefficient Analysis.	72
4.6 Confirmatory Factor Analysis.	74
4.7 Common Method Variance.	77
4.8 Hierarchical Multiple Regression.	77
4.8.1 Hierarchical Multiple Regression for Respondents with Family Owned Business.	82
4.8.2 Hierarchical Multiple Regression for Respondents Without Family Owned Business.	83
4.8.3 Comparison of Hierarchical Multiple Regression result for Respondents With Family Owned Business and Without Family Owned Business.	85
CHAPTER FIVE RESEARCH CONCLUSION AND SUGGESTIONS	86
5.1 Research Conclusions.	86
5.2 Research Implications.	90
5.2.1 Academic Implication.	90
5.2.2 Managerial Implication.	91
5.3 Research Limitations.	93
5.3.1 Sampling.	93
5.3.2 Questionnaire Development.	93
5.4 Further Research Suggestion.	93
REFERENCES	95
APPENDICES	103
Appendix 1: Questionnaire for Experiment (English)	103
	

 
LIST OF TABLES
Table 2-1 Comparisons of Concepts as Used in Theory of Planned Behavior (TPB) and Entrepreneurial Event Model (EEM)	29
Table 3-1 Variables and Definitions	48
Table 4-1 Characteristics of Respondents	59
Table 4-2 Descriptive Analysis	62
Table 4-3 Reliability Analysis of Measurement	64
Table 4-4 Factor Analysis and Reliability Test for Perceived Desirability	67
Table 4-5 Factor Analysis and Reliability Test for Perceived Desirability	68
Table 4-6 Factor Analysis and Reliability Test for Entrepreneurial Intent	69
Table 4-7 Factor Analysis and Reliability Test for Risk Taking Propensity	70
Table 4-8 Factor Analysis and Reliability Test for Core self-evaluations	71
Table 4-9 Correlation Matrix	73
Table 4-10 Results of CFA and Convergent Validity	76
Table 4-11 Results of Common Method Variance	77
Table 4-12 Hierarchical Regression Analysis Result: Overall Respondent	81
Table 4-14	 Hierarchical Regression Analysis Result: Respondents without Family Owned Business	84
Table 5-1 Summary of Hypotheses Results	90
 
 
LIST OF FIGURES
Figure 1-1. Changes in composition of new entrepreneurs by age (1996,2011)	14
Figure 1-2. Structure of gross domestic product (GDP) in 2010	16
Figure 1-3. Trend of the proportion of SMEs’ GDP and the growth rate of GDP based on the size of the enterprises from 2006-2010	17
Figure 1-4. Research structure	20
Figure 2-1. Evolution of entrepreneurial intention model	24
Figure 2-2. Shapero-Krueger model	25
Figure 2-3. Ajzen’s theory of planned behavior	26
Figure 2-4. The classic entrepreneurial intentions model	28
Figure 3-1. Conceptual model	46
Figure 4-1. Confirmatory Factor Analysis	74
Figure 4-2. Two-way Interaction between Perceived Desirability and Core Self-evaluation	79
Figure 4-3. Two-way Interaction between Perceived Feasibility: Resource availability and Core Self-evaluation	80
                                    

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