平台經濟為近年新興的商業模式，其商機龐大，吸引許多新創企業投入，平台經濟以凝聚資源傳統上、中、下游產業鏈模式，重新構成圍繞平台的環狀模式。
　　過去企業為追求利潤最大化，不斷追求商品標準化以創造產品價值，而平台經濟的發展，促使顧客轉變為主動參與，也影響企業經營模式跟著轉變，企業必須提出讓顧客投入的理由，促使顧客願意投入本身資源於企業的生產流程中，最終實現價值共創，而價值共創可謂現今商業活動中相當重要的策略。
　　本研究動機是期望透過美妝個案平台業者應用平台經濟與價值共創的歷程，探討個案業者的平台機制及其商業模式，從中分析平台業者如何建立用戶信任，持續提高其參與度並貢獻原創內容，又如何將網路效應貨幣化，創造平台獲利之商業模式。
　　本研究從平台經濟的商業模式五項要素探討美妝網平台業者如何應用平台經濟與顧客共創價值之歷程，透過深度訪談，研究結果發展出閒置資源22項發現、線上網路4項發現、即時便利6項發現、社群共享8項發現、平台價值5項發現。
　　在實務上的建議有三點，包含平台業者必須秉持公正第三方之原則，提供豐富且具品質之資訊，塑造社群互動氛圍，達到媒合的目的；結合外部社群平台，提高外部社群及品牌商參與程度，達成精準行銷；順應科技潮流，結合智能服務，滿足使用者，刺激使用者購物決策，進而提升品牌商及平台本身獲利。

The development of platform economy has promoted the customers participation to be more active, and also affects the transformation of business models. Enterprises must propose incentives for customers to invest, and encourage customers to input their own resources in the production process of the company, and ultimately achieve value co-creation. Value co-creation is a very important strategy in today's business activities.
The motivation of this research is to explore the platform mechanism and business model of the case company through the study of its application of platform economy and the value co-creation process from the perspectives of five elements of the platform economy business model. We have a deep look how the cosmetic platform company establishes users’ trust, continuously enhances their participations and contributions of original content, and how it monetizes the network effect to create a business model for platform profitability.
Through in-depth interviews and qualitative analysis, the research results include 22 discoveries of idle resource, 4 discoveries of online network, 6 discoveries of instantly convenience, 8 discoveries of community sharing, and 5 discoveries of platform value.
We propose three practical advices, including: firstly, the platform company must uphold the principle of a fair third party to provide rich and quality information, and shape the community interaction atmosphere to achieve the purpose of mediation. Secondly, it should link up the external community platforms and improve the participations of the external communities and brands to reach accurate marketing. Thirdly, it must adapt to the trend of technology, combine intelligent services to meet users and stimulate users' shopping decisions, and thus to enhance the profitability of brand owners and platform company.

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【網站部份】
1.美妝行銷總研CMRI趨勢報告，美妝產業2018年度報告https://cmri.itrue.com.tw/2019/01/29/%E3%80%90%E8%B6%A8%E5%8B%A2%E5%A0%B1%E5%91%8A%E3%80%91%E7%BE%8E%E5%A6%9D%E7%94%A2%E6%A5%AD2018%E5%B9%B4%E5%BA%A6%E5%A0%B1%E5%91%8A/
2.勤業眾信 Business ecosystems come of age：
https://www2.deloitte.com/content/dam/insights/us/articles/platform-strategy-new-level-business-trends/DUP_1048-Business-ecosystems-come-of-age_MASTER_FINAL.pdf