中文摘要
產業鏈可提供產業釐清發展過程中各階段之互動關係，於產業中建構適切的產業鏈圖，將有助公司創新力、競爭力之增進。本研究係根據曾參與執行之南部區域「文化創意產業資源與現況調查」計畫案，針對13項文化創意產業的產業鏈圖建構經驗，提出繪圖準則、方法與程序，發展新型產業鏈圖建構方法，所建構之產業鏈圖可顯示產業上中下游鏈結方式、發展項目關鍵、發展問題點，以及發展趨勢等相關資訊，現有產業鏈圖繪製根據統計數值及相關文獻資料製作，多依研究者個人心智模型，無法涵蓋產業鏈圖全貌。
本研究以深度訪談具代表性企業所得之定性資料繪圖，綜合所有受訪者心智之模型，其內容更貼近於產業實際情況。本研究以出版產業為例，提出出版基本草模、產業鏈圖繪製程序及方法，以及要領準則，以滾動式訪談方式執行三次（約21家廠商），可獲得接近全貌之圖形成果。
研究發現此定性研究方法比定量方式節省資源，且可詢問到額外的答案與資訊，所得產業鏈圖為眾觀之心智模型，更符合產業現況之陳述。

Abstract
Industry chains help clarify the interactive relations in the developmental processes of industries. Constructing an appropriate industry chain could improve the innovation ability and competitiveness of a companies. The research based on the project of “Investigation on Resources and Current Status of cultural creative industries” of southern regions. Constructing rules, methods and processes were proposed according to the industry chain constructing experience of 13 cultural creative industries. New industry chain constructing methods were also developed. The industrial chains demonstrated the connection between up, middle and down streams, development keys, obstacles and trends. Currently, industry chains are produced according to statistics, relevant references and literature based on the mind modules of the researchers, which cannot provide a full view to industry chains.
The research constructs industry chains with the qualitative data obtained from in-depth interviews with representative industries and integrated the mind modules of all the interviewees for the result contents to be as truthful as possible. The research takes publishing industry for example, proposes the study model of publishing and suggests the constructing methods, processes, keys and norms. Rolling interviews are conducted three times ( with about 21 companies) to obtain a near-complete result.
The research discovered that qualitative methods could save more resources than quantitative ones. Besides, extra answers and resources could be obtained to develop industry chains based on general mind modules, and the result was therefore closer to the status-quo of the industry.

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網站部份
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(2)美國供應鏈協會，http://www.supply-chain.org/public/home.asp
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http://www.unesco.org/culture/industries/trade/html_eng/question1.shtml#1
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