本研究旨在探討通才型CEO對策略特殊性的影響。過去文獻指出，通才型CEO憑藉其多元的職業經歷與廣泛的知識儲備，在就業市場中備受重視，因而擁有較好的就業環境，較不怕失業風險，並在投資與決策中展現出更高的風險承擔意願。基於此觀點，預期通才型CEO更傾向於提出特殊策略，以幫助企業實現競爭優勢。然而，亦有觀點指出，通才型CEO缺乏產業特定知識，對內外部資源掌握較弱，策略選擇上可能較為保守，相較之下，專才型CEO更熟悉產業脈絡 ，更有能制定定特殊策略 。因此，預期通才型CEO也可能傾向採取與產業主流相似的策略，以降低風險。為釐清此一議題 ，本研究選取1993年至2007年間美國上市公司作為研究樣本 ，進行實證分析，並進一步探討環境不確定性與公司競爭制在通才型CEO與策略特殊性關係中的調節作用。實證結果顯示，CEO通才程度與策略特殊性間呈顯著負向關係，亦即通才型CEO較不傾向採取偏離產業主流的策略。進一步橫斷面測試發現，當環境不確定性較高，或公司競爭制較低時，兩者間的負向關係更為明顯。最後，本研究進行了穩健性測試，結果與主要發現一致，顯示本研究結果具有穩健性。

This study examines the impact of generalist CEOs on strategic distinctiveness. Prior research suggests that generalist CEOs, equipped with diverse career experiences and broad knowledge, are highly valued in the labor market and face lower unemployment risks. As a result, they tend to take more risks in investment and decision-making. Based on this perspective, generalist CEOs are expected to be more inclined to propose distinctive strategies to help firms gain a competitive advantage. However, an alternative view argues that generalist CEOs may lack industry-specific knowledge and be less familiar with the company’s internal and external resources, leading to more conservative strategic choices. To clarify this issue, this study uses a sample of U.S. publicly listed firms from 1993 to 2007 to conduct empirical analyses. It further examines the moderating effects of environmental uncertainty and firm competitiveness on the relationship between generalist CEOs and strategic distinctiveness. The empirical results reveal a significant negative relationship between general ability index and strategic distinctiveness, indicating that generalist CEOs are less likely to adopt distinctive strategies. Cross-sectional analyses further show that this negative relationship is more pronounced when environmental uncertainty is higher or firm competitiveness is lower. Finally, robustness tests confirm the consistency of the main findings, demonstrating the robustness of the results.

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