The intensification in use of social networking channels like Facebook, Twitter or Youtube over the world have attracted criminals to perform their social engineering fraud like Phishing to trick and deceive users. Adopting Protection Motivation Theory as the theoretical background, this study investigate the coping responses of user when dealing with Phishing in the social networking environment. The results of an online survey with 410 valid response indicate that people choose to make effort and focus hard on detecting phishing when they aware that the lost for phishing are significant and acknowledge that phishing detection can work effectively to protect their networks. The findings also indicate important moderating effects of Fear of missing out on SNS and the Epistemic motivation of the users. The finding of this study contributes to the literature of privacy concern and data breach on social networking services.

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