現今醫療器材產業，面臨諸多的挑戰。在台灣，自從全民健保實施後，醫療生態丕變，直接或間接的影響了醫療器材廠商的經營與發展。雖然，醫療院所所採購之醫療器材並不能向中央健康保險局申請支付相關款項，但是應用該醫療器材所進行之相關檢驗、醫療等行為，所使用的耗材藥品，卻可依中央健康保險局所公佈的項目申請給付，也因此購買何項類型的醫療器材以維持日後收入的最大利益，成為醫療院所採購的考量因素之一。

　　除了健保實施對台灣醫療器材廠商的影響外，在台灣以外，面對中國大陸及印度等開發中國家的崛起，國外醫療器材原廠的委外代工也逐漸自台灣移轉自這些國家。面對這樣的改變，究竟台灣醫療器材產業的未來趨勢及台灣的醫療器材廠商的未來經營策略如何，將成為本研究探討的重點。

　　本研究將藉由個案分析的方式，分析國內外醫療器材產業環境的情況、問題及趨勢，並界定個案廠商在此大環境下所遭遇的問題。個案廠商目前面臨的問題如下：營業額不夠、需持續維持新商品引進、電子化系統之尚未建立、核心價值觀有待建立、海外市場拓展不足、核心公司與投資公司間的文化差異。

　　經過分析，個案公司最適宜的策略及未來發展方向，是藉由重新定位目標顧客、發展新產品、拓展新市場以及向前垂直整合等方式，以提昇公司的營業額及獲利能力。並且在策略的執行上，依據公司的經營使命與目標，提出相關的競爭策略與功能性政策。

　　另外，在全球發展趨勢方面，全球醫療器材將朝複合式醫材、治療性醫療器材、非侵入式檢驗設備，以及內視鏡，四大趨勢產品發展。而在台灣，醫療生態將因健保及高齡化社會而有所改變，未來醫療院所可能朝向重點專科發展，產品符合未來趨勢的醫療器材廠商將有機會持續況擴張版圖，而不被醫療院所列為發展重點的科別，則將有可能採取外送或BOT外包經營模式，面對這樣可能的變化，也是其他醫療器材廠商，必須思考及因應的重點。

　The medical devices industry faces a great deal of challenges nowadays. In Taiwan, after health insurance put into practice, it has dramatically influenced either directly or indirectly on the medical treatment, management and development of the medical devices manufacturers. Although, the medical institutes can not apply relevant fund from the insurance bureau for the medical devices that they bought, but some activities which are relevant to inspection, such as medical treatment when using these medical devices, and the consumptive material medicine can still apply to pay in accordance with projects announced by Bureau of National Health Insurance. Therefore, to meet the institutes’ greatest interests in order to maximize the higher profit has became one of the important factors when purchasing medical device.

　Besides the impact of health insurance, when facing the emergence of developing countries, such as China and India, etc., the foreign medical devices OEM manufacturers gradually transfer from Taiwan to these countries. What would be the future trend of the medical devices industry in Taiwan and what the management strategy that the medical devices manufacturer can take into consideration will be the main focus of this research.

　In this research, we use the case study method to analyze the situations, questions and trend of the domestic and international medical device industry's environment In order to define the questions that the case manufacturers face in the environment. The problems that the case manufacturer faces at present are as follow: operating profit is not enough to sustain the continuously new products introduction, electrification construction has yet not been set up completely, lack of key value, insufficient overseas market expansion, and the cultural difference among, key company and investment company.

　Through the analysis, we found that to promote the profit and earning capacity of the company, the most suitable tactics and future development direction for the case companies are to reposition the target customer, to develop new product, and to expand new market and vertical integration. etc. As for the execution of the tactics, company should address the competitive strategy and functional policies according to the mission of management and the goal of company.

　In addition, as for the developing globalization trend, the four main trends of product development for the global medical devices including: combination Product, cure material, non-invading examine equipment, and treating medical device etc. In Taiwan, the health insurance and the aging population have gradually changed the medical environment. In the future, medical institutes may be more focus on the key training and develop , the products match with in the future trend of the medical devices manufacturer will have chance to expand the market. As for the catalogues which are not classified or developed as the focus of the medical institute may adopt send-out or BOT model. Face such possible changes, other medical device manufacturers should also take these course of actions into consideration seriously.

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