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研究生: 黃義鑌
Huang, Yi-Pin
論文名稱: 企業購併績效及成果研究-以台灣被動元件MLCC產業為例
A study on the performance and outcomes of business acquisition - using Taiwan’s MLCC industry as an example
指導教授: 潘浙楠
Pan, Jeh-Nan
學位類別: 碩士
Master
系所名稱: 管理學院 - 高階管理碩士在職專班(EMBA)
Executive Master of Business Administration (EMBA)
論文出版年: 2006
畢業學年度: 94
語文別: 中文
論文頁數: 89
中文關鍵詞: 購併購併績效購併成果關鍵成功要素被動元件
外文關鍵詞: key successful factor, passive component, post-acquisition performance, acquisition outcome, acquisition
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  • 摘 要
    本研究主要針對台灣MLCC產業,在民國92-94年期間發生三個水平購併案,主要目的是探討各個案購併動機、購併執行及購併成果來萃取影響購併成功之關鍵要素,且藉由各個案購併成果變化來檢視購併假說,進而提供台灣MLCC產業購併後之管理意涵。
    三個個案之購併誘因為市場失靈-技術變化及產品市場再定義。以購併成果變化來檢視各個案之購併假說,發現台灣MLCC產業購併後之執行活動,主要是採用製造效率假說,至於未採因應市場失靈之策略重組假說,是因為目標廠商能力較弱或資源較少緣故。三個個案間在購併執行、購併成果及購併成功評價差異比對,發現個案B不是成功購併案,購併前後整體能力和購併廠商能力沒有變化,在購併執行中高階主管離開以及從目標廠商移轉給購併廠商之資源較少,為個案B購併後績效不彰之主要原因。此外藉由深度訪談本研究歸納出22項購併成功之關鍵要素。其中人的因素(48.9%)最為重要。
    在探討台灣MLCC產業三個個案執行成果差異及未採取因應市場失靈之策略重組假說原因後,本研究建議該產業購併後可藉由管理來增強整合機制以提高組織或流程重組結合程度,但應仍著重於如何留住人才。至於在資源互相移轉方面,高階經理人應慎選具互補性之目標廠商,才有機會進行策略重組達成提高購併綜效及競爭力之目標。

    Abstract
    This study aims at three horizontal business acquisition cases in Taiwan’s MLCC industry during the period of 2003~2005, the objective is to find key successful factors by research into acquisition motives, implementation and outcomes, also to examine their acquisition hypothesis by way of acquisition outcomes, then provide post-acquisition management implications to Taiwan’s MLCC industry.
    The incentive of three acquisition cases is market failure that caused by technology change and redefinition of product/market. After examining the acquisition hypothesis by way of its outcomes, the main post-acquisition activity in Taiwan’s industry is to adopt the productive hypothesis. Owing to less resources redeployment from target to the acquirer, the strategic reconfiguration hypothesis due to market failure was not found in this study. Compare the difference in three cases by evaluating their acquisition implementation, acquisition outcome, acquisition success, case B was found being an unsuccessful one, no obvious changes in whole capability and acquirer’s capability and departure of top-management from the target and less resources redeployment from target to the acquirer during the implementation process provide the explanation of being lack of post-acquisition performance in case B. On the other hand, from the in-depth interview, there are 22 key successful factors can be induced; the most important one among them is people (48.9%).
    After probing into implementation differences in three acquisition cases and reasons of not adopting the strategic hypothesis, this study suggests strengthening the integration mechanism and combination of business restructuring through management after acquisition, meanwhile retention of people should be stressed. In the resource redeployment respect, top management must select complementary targets to seize the opportunity of proceeding strategic restructuring for achieving the goal of increasing acquisition synergy and competitiveness.

    目 錄 目錄------------------------------------------------------------------------I 表目錄----------------------------------------------------------------------III 圖目錄----------------------------------------------------------------------V 第一章 緒論-----------------------------------------------------------------1 1.1研究背景-----------------------------------------------------------------1 1.2研究動機-----------------------------------------------------------------3 1.3研究範圍、目的-----------------------------------------------------------5 1.4研究步驟-----------------------------------------------------------------7 第二章 文獻探討-------------------------------------------------------------9 2.1購併策略-----------------------------------------------------------------9 2.2購併動機-----------------------------------------------------------------10 2.3購併理論-----------------------------------------------------------------11 2.4購併動機與購併假說之關係-------------------------------------------------13 2.5購併執行-----------------------------------------------------------------14 2.6購併假說、購併執行與購併成果之關係---------------------------------------15 2.7影響購併後績效變數-------------------------------------------------------17 2.8成功購併關鍵要素及進行評價-----------------------------------------------21 第三章 研究方法-------------------------------------------------------------23 3.1研究觀念架構-------------------------------------------------------------23 3.2操作性定義及問卷設計-----------------------------------------------------24 3.3抽樣與問卷發放-----------------------------------------------------------29 3.4資料分析方法-------------------------------------------------------------29 第四章 資料分析及結果-------------------------------------------------------33 4.1敘述統計-----------------------------------------------------------------33 4.2購併動機分析-------------------------------------------------------------34 4.3各個案購併執行結果-------------------------------------------------------37 4.4購併成果變化分析---------------------------------------------------------46 4.5購併動機,購併假說與執行活動----------------------------------------------57 4.6影響購併後績效之變數分析-------------------------------------------------59 4.7購併後執行與購併績效分析-------------------------------------------------61 4.8個案成功評價分析---------------------------------------------------------62 4.9購併成果與購併之成功評價-------------------------------------------------68 4.10綜合整理與討論----------------------------------------------------------69 第五章 結論與建議-----------------------------------------------------------73 5.1 研究結論----------------------------------------------------------------73 5.2 研究特色與貢獻----------------------------------------------------------75 5.3 研究限制----------------------------------------------------------------75 5.4 研究建議----------------------------------------------------------------76 附錄一:問卷(購併動機、購併成果、影響購併變數)-------------------------------77 附錄二:第二輪問卷-----------------------------------------------------------83 參考文獻--------------------------------------------------------------------85 表 目 錄 表1:2000-2007全球MLCC市場預估----------------------------------------------2 表2:2000~2006年,台灣MLCC產業各廠商外部成長之策略型態-----------------------4 表3:購併依主要動機分類-----------------------------------------------------10 表4:購併動機及購併假說-----------------------------------------------------13 表5:購併假說及購併後成果之關連---------------------------------------------16 表6:企業購併績效相關研究一覽表---------------------------------------------20 表7:購併後成果構面及操作性定義---------------------------------------------25 表8:購併執行變數操作性定義-------------------------------------------------26 表9:成功關鍵要素構面定義---------------------------------------------------28 表10:三個個案間之不同數據尺度差異比對--------------------------------------32 表11:受訪之人員職務及職位統計----------------------------------------------33 表12:購併廠商及目標廠商調查對象統計----------------------------------------33 表13:購併個案在購併前後之特性比較------------------------------------------34 表14:購併個案之購併動機----------------------------------------------------35 表15:購併之要因次數統計----------------------------------------------------36 表16:以管理活動區分各個案公司之購併後活動內容------------------------------38 表17:各個案間購併雙方能力差異程度------------------------------------------40 表18:目標廠商和購併廠商能力在各項目之比較----------------------------------40 表19:各個案之目標廠商自主性差異--------------------------------------------42 表20:個別自主性項目評估----------------------------------------------------42 表21:各個案間之整合速度差異程度--------------------------------------------43 表22:整合速度各項目之比較--------------------------------------------------43 表23:各個案間之雙方管理文化差異程度----------------------------------------44 表24:管理文化差異性各項目比較----------------------------------------------44 表25:各個案間之雙方管理風格差異程度----------------------------------------45 表26:各個案之雙方管理風格各項目差異比較------------------------------------45 表27:各個案間之正式文件化運作差異程度--------------------------------------46 表28:購併後執行差異比較----------------------------------------------------46 表29:購併前後價格及數量變化------------------------------------------------47 表30:雙方組織架構或流程變化差異--------------------------------------------48 表31:購併雙方在組織架構或流程重組子項目之結合程度--------------------------48 表32:從購併廠商移轉到目標廠商資源調整變化----------------------------------49 表33:從購併廠商在各項資源移轉給目標廠商之變化------------------------------50 表34:從目標廠商移轉到購併廠商資源調整變化----------------------------------50 表35:從目標廠商在各項資源移轉給購併廠商之變化------------------------------51 表36:各個案之整體相互資源調整變化------------------------------------------51 表37:購併後整合機制變化----------------------------------------------------52 表38:購併後整合機制在各項目之變化------------------------------------------52 表39:目標廠商能力變化差異--------------------------------------------------53 表40:目標廠商在各項能力之變化----------------------------------------------53 表41:購併廠商能力變化差異--------------------------------------------------54 表42:購併廠商在各項能力之變化----------------------------------------------54 表43:購併雙方整體能力變化差異----------------------------------------------55 表44:購併前後各購併廠商之營業利益變化--------------------------------------55 表45:購併後成果變化分類----------------------------------------------------56 表46:購併後成果變化差異檢定------------------------------------------------56 表47:購併假說及購併後成果樣式之比較----------------------------------------57 表48:影響購併後績效變數及主次要原因----------------------------------------59 表49:各購併個案,影響績效變數分析比較---------------------------------------62 表50:開放問題之成功購併關鍵要素項目及構面----------------------------------63 表51:成功購併關鍵要素開放問題之構面統計------------------------------------65 表52:各購併個案第二輪調查結果----------------------------------------------66 表53:各個案成功評價分數檢定結果--------------------------------------------66 表54:成功關鍵要素在個案B和個案A&C比較--------------------------------------67 表55:影響成功評價之成果變化主要項目----------------------------------------69 表56:購併雙方資源移轉差異程度----------------------------------------------70 表57:不同整合機制整合速度差異檢定------------------------------------------71 圖 目 錄 圖1:MLCC產業之生命週期-----------------------------------------------------3 圖2:研究流程---------------------------------------------------------------7 圖3:購併績效模型-----------------------------------------------------------17 圖4:高階權力和購併後績效結構-----------------------------------------------18 圖5:企業購併績效及成果之研究架構-------------------------------------------23

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