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研究生：	江珮嘉 CHiang, Pei-Chia
論文名稱：	大學育成中心與學生新創事業歷程之網絡關係探討-以成功大學文創育成與研發中心與”繡”為例 The Network Relationship between University Incubation Center and Student Start Up- A Perspective from the Culture and Creativity Incubation and R&D Center and Hsiu
指導教授：	仲曉玲 Chung, Hsiao-Ling
學位類別：	碩士 Master
系所名稱：	規劃與設計學院 - 創意產業設計研究所 Institute of Creative Industries Design
論文出版年：	2015
畢業學年度：	103
語文別：	英文
論文頁數：	194
中文關鍵詞：	文化創意產業、學生創業、學生企業、大學育成中心、網絡關係、社會資本、工藝產業、刺繡文化
外文關鍵詞：	Cultural and creative industries, Student start up, Student entrepreneurship, University Incubator, Network relationship, Social capital, Craft industry, Embroidery culture
相關次數：	點閱：128 下載：4
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本研究為一技術型論文，以實作的學生創業(Hsiu 創意手工繡花鞋)成長過程來探討育成網絡對其之影響。Hsiu成立運轉至今已兩年多，透過實作的經驗，研究者發現在新創事業成長階段，其育成網絡有些來自於創業者本身個人的網絡資源，另一些網絡開展，源於成功大學文創育成與研發中心提供的機會，探討其中發展的關係。
研究者以分析基礎為創業網絡的文獻探討，並透過紀錄創業過程的方式，探討學生新創事業發展過程中網絡成長之演變因素，進而分析新創事業發展四階段中如何自育成內部網絡逐步建構自身之外部網絡，最後建構出針對Hsiu未來企業發展之行動方案與策略方針。本研究之方法將採用質化研究，透過內容分析以及參與式觀察，探究育成網絡與學生初創企業彼此影響的關係。

This research is a combination of technical research and research thesis which topic on an empirical student start-up business, Hsiu. Hsiu is a new footwear brand producing creative handmade embroidered shoes in Taiwan. This start-up business has operated for 2 years (since 2012) by the researcher. Through practical experience and by documenting the incubating networks to see the relationship between incubating networks and student entrepreneurship, it was discovered that in this new venture, in addition to personal networks, the incubation center (Culture and Creativity Incubation and R&D Center) provided many opportunities for new ventures to link with external networks.
This study draws on the entrepreneurial network literature to study the relationship between incubating networks and the Hsiu venture development. The entrepreneurial network is analyzed as the content is exchanged between actors, governance mechanisms in relationships, and the network structure. Four network development phases are also examined in order to explore the building process of a start-up business from its internal networks to its external networks. The basic methodologies used to achieve the research objectives are content analysis and participant observation analysis. Finally, the anticipated result provides a strategic action plan for Hsiu’s future network development.

Executive Summary	I
技術報告摘要	II
致謝       III
Table of Contents	IV
Key terms & Abbreviations	XI
Chapter 1 Introduction	1
1	The significance of student entrepreneurship in CCI in Taiwan: students are the winners with innovation in entrepreneurial process	1
1.1 The tendency toward student entrepreneurship in Taiwan	2
1.2 The economic power of cultural and creative industries	5
1.3 The value of traditional crafts as the content of creativity	8
1.4 Developmental background of the Cultural and Creative Incubation Center in Taiwan	10
2 Tainan as a cradle for budding cultural entrepreneurs	11
2.1 The historical background and culture legacy of Tainan	12
2.2 Potential for student start-ups at National Cheng Kung University	14
2.3 College of Planning and Design: an incubator of creativity	15
2.4 The CCIRDC as a creative industry cluster in south Taiwan	17
3 Hsiu: a culture-based design brand for creative, handmade embroidered shoes	21
3.1 The three girls behind Hsiu	22
3.2 The Brand Introduction: Hsiu creative handmade embroidered shoes	27
3.3 What Makes Embroidered Shoes Special?	29
4 Research Question	34
5 Research Objectives	35
6 Definition of Keywords	36
Chapter2 Overview of Development of University Incubation Center and Student Start Up	38
1 Development of Student Entrepreneurship	38
1.1 Entrepreneurship as driver for economic development	39
1.2 Emergence of entrepreneurial education in Taiwan	42
1.3 Current trend of student entrepreneurship	44
1.4 Entrepreneurial Process in academic fields	45
2 The significance of incubation organization	48
2.1 The basic concept of incubation	48
2.2 The category of incubation pattern	49
2.3 The changing tendency of university incubation in Taiwan	51
3 Social capital and relationship development in entrepreneurship	54
3.1 The influence of entrepreneur network in venture creation	54
3.2 Development of Start-Up Network	55
3.3 The significance of social capital in start-up development	58
4 The role of incubation network in student entrepreneurship	62
Chapter 3 Study on the Development of Hsiu	64
1 Research Methods	64
1.1 Research framework	65
1.2 Research Method	69
1.3 Data analysis methods	73
2 The Story of Hsiu	76
2.1 Initial stage: establishing Hsiu’s philosophy (Sep. 2012~ Mar. 2013)	79
2.2 Development stage: turning ideas into practice (Mar. 2103-Nov. 2103)	89
2.3 Delivery stage: business activities (Nov. 2013~ Jun. 2013)	119
2.4 Promotion stage: promoting brand’s identities and embroidery culture (Jun. 2014~)	134
Chapter 4: Discussion on the Network Relationship between CCIRDC and Hsiu	144
1 Data Analysis	144
1.1 Needed resources and network construction in each development phase of Hsiu	144
1.2 The roles of CCIRDC in Hsiu’s development	151
1.3 Critical linkages in building Hsiu’s external networks from internal networks	154
1.4 The network relationship between CCIRDC and Hsiu	168
2 Discussion	170
2.1 Developing Hsiu’s value from network perspective	170
2.2 Relation with Tainan from the network perspective	171
2.3 CCI-based incubation center as a trade opportunities producer	174
Chapter 5: Conclusion	176
1 Conclusion	176
1.1 The role of CCIRDC in Hsiu’s network development	176
1.2 The linkage factors between internal and external networks	178
2 Action plan of hsiu network development	179
3 Research limitations	184
4 Suggestion for future study	184
References	186
Appendices	191
Appendices 1: Introduction of Incubatees in CCIRDC	191
Appendices 2: Exhibitions Hsiu attended in 2013~2014	192
Appendices 3 Hsiu’s products catalogs (2014 Spring Collection)	194

                                    

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校內：2017-02-24公開
校外：2017-02-24公開

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