根據台灣連鎖店暨加盟協會指出，由於台灣市場規模小、市場競爭激烈，有效率的管理、創新與多樣化的經營模式等，成為我國流通業廠商競爭優勢。而為了增加店數，並獲取更完整的市場資訊與經營技術，透過連鎖加盟的經營模式，已成為我國業者採行的重要經營策略。故加盟連鎖總部推動全面加盟化的過程中，除了全力透過加盟展店提高加盟佔比之外，應控制加盟店續約狀況，提高續約比例，才能維持加盟佔比，獲取企業的競爭優勢。
故本研究透過文獻回顧後，主要研究內容：( 1) 當加盟者越感知由授權商所擁有的資源或能力等所形成的競爭優勢，其續約意向越高；以及( 2) 雙方在合作的過程中，彼此間的依賴、溝通對於加盟者的續約意向的影響。
本研究針對國內餐飲、不動產等加盟系統，探討加盟者續約意向之議題。經過實際發放問卷並回收後，計有效問卷共有285份。研究方法以線性結構模型為主。
研究結果顯示，授權商提供的競爭優勢以及加盟商對系統的依賴性確實對加盟者的續約意向具有一定程度的解釋能力。其次，雙方間的溝通對加盟續約意向，並不具有干擾效果。

According to TCFA (Taiwan Chain Store and Franchise Association), due to the small size of the market in Taiwan, the market is highly competitive. The franchising business model has become the industry adopted business strategy. Franchising provides a superior organizational alternative and how franchise firms expand through a combination of franchised and company-owned outlets. In addition, they also should control the condition of lasting current contract to increase the ratio in order to maintaining the proportion and possess of competitive advantage.
In this study, through literature review, the main contents: (1) When the franchisees more perceived competitive advantage by the franchisor, the higher the intention to continue; and (2) how the role of dependence and communication between the relationship of franchisor and franchisee, and the impact of franchisees’ intension to continue.
Based on all industries from franchise system in Taiwan, the results showed that competitive advantage of a franchise system is the basis for a franchisees’ intention to remain in a franchise system, franchisees’ dependence also figure out the same result. However, communication of the relationship between franchisor and franchisee did not have direct impact on a franchisees’ intention to remain in franchise system.

一、中文文獻
組織的外部控制 : 資源依賴觀點 / 傑弗瑞.菲佛(Jeffrey Pfeffer), 傑勒德.R.塞
蘭尼克(Gerald R. Salancik)合著 ; 俞慧芸譯注
2011 年台灣連鎖店年鑑
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