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研究生: 蔡佳儒
Tsai, Chia-Ju
論文名稱: 讓旅客成為自己人:探討農場款待、地方依附及負責任環境行為之關係
Traveler Becomes family: Exploring the Relationships among Farm Hospitality, Place Attachment, and Responsible Environmental Behavior
指導教授: 顏盟峯
Yen, Meng-Feng
學位類別: 碩士
Master
系所名稱: 管理學院 - 高階管理碩士在職專班(EMBA)
Executive Master of Business Administration (EMBA)
論文出版年: 2018
畢業學年度: 106
語文別: 中文
論文頁數: 71
中文關鍵詞: 農場款待地方依附負責任環境行為大坑休閒農場
外文關鍵詞: farm hospitality, place attachment, responsible environmental behavior, DaKeng Leisure Farm
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  • 本研究主旨是探討休閒農場遊客認知的農場款待、地方依附及負責任環境行為間之關係。為達成本研究各項目的,本研究以大坑休閒農場的遊客為問卷施測對象,採用便利抽樣法進行研究樣本的抽樣。本研究總共回收270份問卷,排除填答不完整或答案明顯呈現規則情況的14份無效問卷,總共獲得256份有效問卷。
    此外,本研究採用SPSS Statistics 20.0 統計軟體對有效問卷進行描述性統計、信度分析及迴歸分析。茲將本研究各項研究發現,說明如下:
    1. 農場款待對地方依附有正向顯著影響。
    2. 農場款待對負責任環境行為有正向顯著影響。
    3. 地方依附對負責任環境行為有正向顯著影響。
    4. 農場款待會透過地方依附的中介效果,對遊客負責任環境行為有正向顯著影響。

    The aim of this study was to examine the relationships among farm hospitality, place attachment, and responsible environmental behavior. In this study, the convenience sampling was used. A total of 270 questionnaires were returned, 14 questionnaires were incomplete. Finally, 256 questionnaires were valid. The findings of this study revealed that: (1) The farm hospitality has positive significant effect on place attachment; (2) The farm hospitality has positive significant effect on responsible environmental behavior; (3) The place attachment has positive significant effect on responsible environmental behavior; (4) The place attachment partially mediates the relationship between farm hospitality and responsible environmental behavior.

    目錄 摘 要 II Extended Abstract III 誌 謝 V 目 錄 VII 表 目 錄 VIII 圖 目 錄 IX 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 4 第三節 研究內容與流程 5 第二章 文獻回顧 7 第一節 休閒農場 7 第二節 員工款待 15 第三節 地方依附 20 第四節 負責任環境行為 26 第三章 研究方法 31 第一節 研究架構 31 第二節 研究假設 32 第三節 問卷設計 35 第四節 研究對象與抽樣方法 38 第五節 資料分析方法 39 第四章 研究分析與結果 42 第一節 樣本特性分析 42 第二節 測量題項之敘述性分析 47 第三節 量表信度分析 50 第四節 研究假設的檢定 53 第五章 結論與建議 59 第一節 研究結論 59 第二節 研究限制與建議 62 參考文獻: 64 附錄:問卷調查表 69   表 目 錄 表3-1 農場款待量表 35 表3-2 地方依附量表 36 表3-3 負責任環境行為量表 37 表4-1 樣本特性分析 (n= 256) 44 表4-2 農場款待敘述性統計分析 47 表4-3 地方依附敘述性統計分析 48 表4-4 負責任環境行為敘述性統計分析 49 表4-5 農場款待量表信度分析 50 表4-6 地方依附量表信度分析 51 表4-7 負責任環境行為量表信度分析 52 表4-8 農場款待對地方依附之迴歸分析 54 表4-9 農場款待對負責任環境行為之迴歸分析 55 表4-10 地方依附對負責任環境行為之迴歸分析 56 表4-11 地方依附中介效果的迴歸分析…………………………………….58 表5-1 研究假設之驗證結果 59   圖 目 錄 圖1-1 研究流程圖 6 圖3-1 研究架構 31

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