| 研究生: |
蔡佳儒 Tsai, Chia-Ju |
|---|---|
| 論文名稱: |
讓旅客成為自己人:探討農場款待、地方依附及負責任環境行為之關係 Traveler Becomes family: Exploring the Relationships among Farm Hospitality, Place Attachment, and Responsible Environmental Behavior |
| 指導教授: |
顏盟峯
Yen, Meng-Feng |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 高階管理碩士在職專班(EMBA) Executive Master of Business Administration (EMBA) |
| 論文出版年: | 2018 |
| 畢業學年度: | 106 |
| 語文別: | 中文 |
| 論文頁數: | 71 |
| 中文關鍵詞: | 農場款待 、地方依附 、負責任環境行為 、大坑休閒農場 |
| 外文關鍵詞: | farm hospitality, place attachment, responsible environmental behavior, DaKeng Leisure Farm |
| 相關次數: | 點閱:62 下載:2 |
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本研究主旨是探討休閒農場遊客認知的農場款待、地方依附及負責任環境行為間之關係。為達成本研究各項目的,本研究以大坑休閒農場的遊客為問卷施測對象,採用便利抽樣法進行研究樣本的抽樣。本研究總共回收270份問卷,排除填答不完整或答案明顯呈現規則情況的14份無效問卷,總共獲得256份有效問卷。
此外,本研究採用SPSS Statistics 20.0 統計軟體對有效問卷進行描述性統計、信度分析及迴歸分析。茲將本研究各項研究發現,說明如下:
1. 農場款待對地方依附有正向顯著影響。
2. 農場款待對負責任環境行為有正向顯著影響。
3. 地方依附對負責任環境行為有正向顯著影響。
4. 農場款待會透過地方依附的中介效果,對遊客負責任環境行為有正向顯著影響。
The aim of this study was to examine the relationships among farm hospitality, place attachment, and responsible environmental behavior. In this study, the convenience sampling was used. A total of 270 questionnaires were returned, 14 questionnaires were incomplete. Finally, 256 questionnaires were valid. The findings of this study revealed that: (1) The farm hospitality has positive significant effect on place attachment; (2) The farm hospitality has positive significant effect on responsible environmental behavior; (3) The place attachment has positive significant effect on responsible environmental behavior; (4) The place attachment partially mediates the relationship between farm hospitality and responsible environmental behavior.
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