| 研究生: |
蔡育倫 Tsai, Yu-Lun |
|---|---|
| 論文名稱: |
國際併購動機與企業經營策略之成功因素探討
-以鴻海投資併購夏普十代廠為例 Investigation of Successful International Mergers and Acquisitions and Business Strategies - A Case Study of Foxconn's Acquiring Sharp's 10th Generation Display Factory |
| 指導教授: |
林軒竹
Lin, Hsuan-Chu |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 高階管理碩士在職專班(EMBA) Executive Master of Business Administration (EMBA) |
| 論文出版年: | 2013 |
| 畢業學年度: | 101 |
| 語文別: | 中文 |
| 論文頁數: | 53 |
| 中文關鍵詞: | 跨國併購 、鴻海 、夏普 、面板 、策略 |
| 外文關鍵詞: | Transnational M&A, Foxconn, Sharp, Display, Strategy |
| 相關次數: | 點閱:85 下載:0 |
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「鴻海科技集團」無異議的是台灣最重要的國際型企業,2012年3月鴻海集團斥資8億多美元收購日本夏普旗下位於日本西部Sakai(堺市)液晶面板廠。此一投資併購消息一出造成國際間不小的震撼。海外併購的競爭實力是企業生存必要條件以及維持業績持續成長的有效方法。因此鴻海集團的此次大規模投資格外令人關注。鴻海集團在經過這麼多年的代工獲利模式後如何從目前的獲利模式轉型,此次的併購案也是極為的重要關鍵策略之一。
本研究經分析整理後發現,此次的併購案的關鍵成功因素如下:
一、「併購動機與效益」:由於兩方的動機不同所以追求的成果也不一。以目前的發展來說,雙方均取得一定程度的併購效應。
二、「內部整合」對營運績效之影響:就組織文化方面,因國情和企業文化差異。因此造成了文化管理的困難程度。就組織管理方面,因兩者併購單位均屬於生產製造單位,故併購後的適應磨合期相對較短且較易達成組織管理的目標。就品牌整合方面,由於鴻海集團非以品牌經營為主要營運項目,而夏普手機也非以海外市場為其主要的營運範圍。因此並無太多問題。至於財務管理方面,因併購談判未正式結束因此無法進行財務長期效應的妄自預測與分析。
三、「外部環境」對營運績效之影響:在新進入者威脅與替代品威脅方面,鴻海因取得大型面板的產能與切割技術,加上原有群創光電的相關競爭優勢,以及目前正處於無其他有突破性發展的公司出現,因此鴻海集團短時間內暫無此類型之威脅。供應商議價力方面,在完成併購後,鴻海對於各類面板均有相關集團於內部公司進行供應,因此具有價格的最佳優勢。購買者議價力方面,此次併購案未涉及到終端消費者產品等相關議題,故本研究未有此類議題的相關分析。最後對於同業間對抗強度方面,藉由此併購案鴻海集團填補在大型面板的製造與技術能力的缺口,也加強了競爭優勢。
"Foxconn Technology Group" is the most important international enterprise in Taiwan. In March 2012, it invested more than 800 million U.S. dollars to acquire Sharp Corporation (Japan) LCD factory in Sakai city. It is a shocking investment news worldwide. The international Merges & Acquisition (M&A) is one of necessary strategies for an enterprise sustainable operation. In this case, Foxconn Group’s M&A case with Sharp Corporation Display Factory is an important case for Foxconn Group’s overall strategy to change their original OEM business model.
After study, some key successful factors were found as following,
1. The motivation and benefits for M&A: Both sides had the minimum achievement.
2. From the perspective of effect to “internal integration”, the organizational and national culture difference causes the difficulty of the internal culture integration. As for organization management, the results of two acquisitions are manufacturing units, so the run-in period after the M&A is short and easier to reach organizational goals. As for the brand integration, since brand management is not Foxconn Group’s main business focus. On the other hand, overseas market is not main operating areas of Sharp mobile phone. Thus, brand integration is not an issue. As for the financial management, no much information is available since the formal result is not official confirmed yet.
3. From the perspective of effect for "external environment", M&A of this case impacts operating performance of Foxconn. As for the threat of new entrants and the threat of substitutes, Foxconn Group obtains large-panel production capacity and cutting technology together with the original Innolux relevant competitive advantage. In the absence of a breakthrough development in other companies, Foxconn does not have such threat. As for bargaining power of suppliers, after the M&A, Foxconn Group has various types of panel internal suppliers, so it has the best price advantage. Bargaining power of buyers, the case does not involve the acquisition of end consumers recommendations, therefore such a correlation analysis is available. As for the strength of interbank rivalry, Foxconn Group not only to fill in a large panel manufacturing capacity and technology gap with M&A, but strengthened the competitive advantage.
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網站部分
1. CNN Money:http://money.cnn.com/magazines/fortune/global500/2012/full_list/
2. DIGTIMES科技網:http://www.digitimes.com.tw/TW/DT/N/SHWNWS.ASP?CT=1&ID=0000320967_QCGL8UQJ5L28TP8DQAQ5W
3. Money DJ理財網:http://www.moneydj.com/kmdj/news/NewsViewer.aspx?a=53f6c782-0be3-4273-bcb7-5582c516e2e8
4. Research Digtimes:http://www.digitimes.com.tw/tw/rpt/rpt_4.asp?CnlID=3
5. 中華民國經濟部:http://www.moea.gov.tw/ 余尚武、江玉柏:影響企業購併成敗之因素與策略探討
6. 鴻海集團官方網站:http://www.foxconn.com.tw/
7. 夏普官方網站:http://www.sharp.com.tw/
校內:2018-08-30公開