近幾年來，平台在人們周遭隨處可見，網際網路幾乎成為生活的一部 分，資訊因科技的進步數位與透明化，消費者之消費行為與習慣產生變化， 相較於傳統的單一線性的價值傳遞，平台的崛起讓消費者更容易接觸到企業 本身。消費者不再只是被動地接收服務，而是加入企業共創價值，且利用自 身資源影響著企業發展，這也對於企業的價值共創過程產生極大的改變。
本研究透過質性研究法中的個案研究法，以從平台慢慢建構出平台生態系 統的線上測驗平台作為研究對象，從價值共創的觀點探討平台如何從單方提供 線上測驗服務，逐漸轉變成使用者也在平台上貢獻資源，並和企業一同創建共 同使命，成為價值共創的一份子。在這建構過程中，也分析了平台對應每個階 段所進行的價值共創策略以及價值主張。此外，平台剛成立時，是如何吸引使 用者加入並整合其資源和互動，讓平台一步步構成平台生態系統。
本研究將以價值共創之觀點來進行平台生態系統生成之演進歷程，結合 平台商業模式、遊戲化策略之理論輔助，分析各階段之目標與策略，如何增 加多種使用者進入平台，並且設計有趣多元的互動行為創造價值。最後，使 個案成為台灣最具規模性的線上測驗平台，成為與使用者相互依存的生命共 同體。

Platforms can be seen everywhere around people. The Internet has almost become a part of life. With the information factor and transparency of technology, consumers’ consumption behaviors and habits have changed. Compared with the traditional single linear value transmission, the rise of platforms has made Consumers have easier access to the business itself. Consumers no longer just passively receive services, but join the company to create value together, and use their own resources to affect the development of the company, which also has a great change in the value co-creation process of the company.
This research uses the case study method in the qualitative research method, taking the online test platform in the platform ecosystem as an example, and discusses how to use the platform and guide consumers to contribute resources from the perspective of value co-creation, and create a common mission with the company. Be a part of value co-creation. And finally how to integrate resources and interaction to make the platform a platform ecosystem.
This research will use the viewpoint of value co-creation to carry out the evolution process of the platform ecosystem generation, combined with the theoretical assistance of value proposition and gamification strategy, analyze the goals and strategies of each stage, and how to increase the multiple interaction behaviors of multiple users and design. In the end, it became Taiwan's largest online testing platform, an interdependent and co-prosperous life entity with users.

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