航空公司在制定機票定價策略時，面臨乘客需求差異、座位有限以及乘客未登機現象（No-show）等挑戰。為了有效應對這些問題，本研究建立了一個有限期的動態規劃模型，旨在最大化航空業者的收益。基於乘客需求的異質性，本研究選用了混合多項羅吉特模型（Mixed Multinomial Logit Model, MMNL）來區分不同乘客群體對於票價的選擇行為。相比於多項羅吉特模型（Multinomial Logit Model, MNL），MMNL模型能夠更精確地捕捉乘客偏好中的隨機性，適用於反映商務乘客和休閒乘客等不同群體的需求差異。模型同時考量了超賣政策與乘客未登機現象對收益的潛在影響，並透過動態調整每個銷售期的票價，找出最佳的定價策略。

When designing ticket pricing strategies, airlines face multiple challenges such as heterogeneous customer demand, limited seat capacity, and passenger no-shows. To address these issues effectively, this study develops a finite-horizon dynamic programming model aimed at maximizing airline revenue. Considering the heterogeneity of passenger preferences, the Mixed Multinomial Logit (MMNL) model is adopted to distinguish the ticket choice behavior of different customer segments. Compared to the traditional Multinomial Logit (MNL) model, the MMNL model better captures the randomness in individual preferences, making it suitable for representing the varying sensitivities of business and leisure travelers. The proposed model also incorporates the impact of overbooking policies and no-show behavior on expected revenue, and dynamically adjusts ticket prices across multiple selling periods to determine the optimal pricing strategy.

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