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研究生： 楊仲生
Yang, Jung-Sheng
論文名稱： 製造商、配銷商與暢貨中心間最佳定價、訂貨及折扣策略之研究
Ordering, Pricing, and Discounting Policies among Manufacturer, Distributor and Discount Sales Outlet
指導教授： 謝中奇
Hsieh, Chung-Chi
學位類別： 碩士
Master
系所名稱： 管理學院 - 工業管理科學系
Department of Industrial Management Science
論文出版年： 2002
畢業學年度： 90
語文別： 英文
論文頁數： 50
外文關鍵詞： Phase-type Distribution, Price Discount, Supply chain management, Coordination
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    This study considers that a supply chain consists of a manufacturer, a distributor (or a retailer), and a discount sales outlet (DSO). The supply chain operates to meet price-sensitive random demand of a product with a short product life cycle. The manufacturer initially sells the products to the distributor. After the selling season, the distributor either sells the unsold products to the DSO for a clearance sale or sells
    them at a discount price. We will develop two coordination models. One is the coordination model of a manufacturer and a distributor that sells the unsold products by discounting. The other is the coordination model of a anufacturer, a distributor, and a DSO and the distributor sells the unsold products to the DSO for a clearance sale. Our objective is for each model to maximize individual and joint profit and to explore whether the joint profit with coordination is higher than that without coordination. Furthermore, We discuss the influence of supply chain coordination model due to the change of the price elasticity and explore possible managerial insights.

    ACKNOWLEDGEMENTS : : : : : : : : : : : : : : : : : : : : : : : : : : : ii LIST OF TABLES : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : v LIST OF FIGURES : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : vi CHAPTER I. INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1.1 Motivation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 1.2 Assumptions . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 1.3 Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 II. LITERATURE REVIEW . . . . . . . . . . . . . . . . . . . . . . . 5 2.1 Single Period Problem . . . . . . . . . . . . . . . . . . . . . . . 5 2.1.1 Introduces the Single Period Problem . . . . . . . . . 6 2.1.2 The Single Period Problem with Price Discount . . . 7 2.1.3 Other Extensions of the Single Period Problem . . . . 8 2.2 Supply Chain Coordination . . . . . . . . . . . . . . . . . . . . 9 2.2.1 Introduction of the Buyer-Vendor Coordination . . . . 10 2.2.2 Literature on the Buyer-Vendor Coordination . . . . . 10 2.3 Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 III. MODEL FORMULATION . . . . . . . . . . . . . . . . . . . . . . 16 3.1 Model Assumptions and Notations . . . . . . . . . . . . . . . . 16 3.2 Coordination Model of a Manufacturer and a Distributor with Price Discount . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 3.2.1 The Scenario in the Absence of Coordination . . . . . 19 3.2.1.1 Manufacturer’s Optimal Decisions . . . . . 19 3.2.1.2 Distributor’s Optimal Decisions . . . . . . 20 3.2.2 The Scenario in the Presence of Coordination . . . . . 26 3.2.2.1 Optimal Coordinated Decisions . . . . . . 26 3.2.2.2 Coordination Strategy . . . . . . . . . . . 27 3.3 Coordination Model of a Manufacturer, a Distributor, and a DSO 28 3.3.1 The Scenario in the Absence of Coordination . . . . . 29 3.3.1.1 Distributor’s Optimal Decisions . . . . . . 30 3.3.1.2 DSO’s Optimal Decisions . . . . . . . . . 31 3.3.2 The Scenario in the Presence of Coordination . . . . . 32 3.3.2.1 Optimal Coordinated Decisions . . . . . . 32 3.3.2.2 Coordination Strategy . . . . . . . . . . . 34 IV. EXPERIMENTAL STUDY . . . . . . . . . . . . . . . . . . . . . . 36 4.1 Coordination Model of a Manufacturer, and a Distributor with Price Discount . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 4.2 Coordination Model of a Manufacturer, a Distributor and a DSO 38 4.3 Parameter Analysis . . . . . . . . . . . . . . . . . . . . . . . . 42 4.3.1 Influence of Price Elasticity in the Coordination Model of a Manufacturer and a Distributor with Discount . . 42 4.3.2 Influence of Price Elasticity in the Coordination Model of a Manufacturer, a Distributor, and a DSO . . . . . 43 V. CONCLUSIONS AND FUTURE DIRECTIONS . . . . . . . . 46 REFERENCES : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : 47

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