於共享經濟平台蓬勃發展的背景之下，平台的領導者面臨越來越多與調和利害關係人價值創造和價值獲取相關的挑戰，因此平台要如何獲益達到永續經營之目標成為一大挑戰。本研究以平台生態系統、共享經濟、樞紐企業之調和理論觀點探討樞紐企業於共享經濟平台生態系統之下是如何調和其與利害關係人間之價值，使每位利害關係人都能夠達到與平台共同成長的目標，使其利害關係人最終鎖定於平台之中。

本研究採用質性研究個案研究方法，且本研究根據理論抽樣法選擇與研究理論相關以及在實務上具有代表性之企業-優食共享經濟平台為個案，藉由三角驗證法，收集多方資料互相驗證，將學術理論觀點與企業的實務現象進行對話並加入研究者個人之觀點。在研究發現上，本研究融合生態系統之理論視角擴充網絡調和觀點，認為樞紐企業於共享經濟平台生態系統調和利害關係人之歷程應基於特定價值主張之下，且其價值調和機制需橋接多邊共享經濟平台在價值創在和價值獲取之間的連結，平衡自身與其利害關係人之利益，並於其中透過模組化的概念引導平台生態系統的參與者執行各自之互補性活動，達到互相協作並產生相互依賴。最後，本研究希冀能夠在理論及實務意涵上帶來相關貢獻，助於後續相關研究之發展。

In the context of booming development of sharing economy platforms, platform leaders are facing more and more challenges related to the orchestration of stakeholders’ value creation and value acquisition. Therefore, how the platform profits and reaches the goal of sustainable operation is a big challenge. This study integrates the perspective of the platform ecosystem, sharing economy and the orchestration of the hub firm to explore how the hub firm of the sharing economy ecosystem orchestrate the value between its stakeholders to materialize the value propositions of the platform so that every stakeholder in the platform can evolve together and play its role set by the platform leader well.

英文文獻
1.Adner, R. (2017). Ecosystem as structure: An actionable construct for strategy. Journal of management, 43(1), 39-58.
2.Andreassen, T. W., Lervik-Olsen, L., Snyder, H., Van Riel, A. C., Sweeney, J. C., & Van Vaerenbergh, Y. (2018). Business model innovation and value-creation: the triadic way. Journal of Service Management.
3.Baldwin, C. Y., & Clark, K. B. (2006). The architecture of participation: Does code architecture mitigate free riding in the open source development model? Management Science, 52(7), 1116-1127.
4.Benoit, S., Baker, T. L., Bolton, R. N., Gruber, T., & Kandampully, J. (2017). A triadic framework for collaborative consumption (CC): Motives, activities and resources & capabilities of actors. Journal of business research, 79, 219-227.
5.Bogers, M., Sims, J., & West, J. (2019). What Is an Ecosystem? Incorporating 25 Years of Ecosystem Research.
6.Bottcher, M., & Klingner, S. (2011). The basics and applications of service modeling. Paper presented at the 2011 Annual SRII Global Conference.
7.Caldieraro, F., Zhang, J. Z., Cunha Jr, M., & Shulman, J. D. (2018). Strategic information transmission in peer-to-peer lending markets. Journal of marketing, 82(2), 42-63.
8.Constantiou, I., Marton, A., & Tuunainen, V. K. (2017). Four Models of Sharing Economy Platforms. MIS Quarterly Executive, 16(4).
9.Creswell, J. W., & Poth, C. N. (2016). Qualitative inquiry and research design: Choosing among five approaches: Sage publications.
10.Dhanaraj, C., & Parkhe, A. (2006). Orchestrating innovation networks. Academy of management review, 31(3), 659-669.
11.Eisenmann, T., Parker, G., & Van Alstyne, M. (2011). Platform envelopment. Strategic management journal, 32(12), 1270-1285.
12.Eisenmann, T. R. (2008). Managing proprietary and shared platforms. California management review, 50(4), 31-53.
13.Eisenmann, T. R., Parker, G., & Van Alstyne, M. (2009). Opening platforms: how, when and why? Platforms, markets and innovation, 6, 131-162.
14.Evans, D. S. (2003). Some empirical aspects of multi-sided platform industries. Review of Network Economics, 2(3).
15.Evans, D. S., & Schmalensee, R. (2010). Failure to launch: Critical mass in platform businesses. Review of Network Economics, 9(4).
16.Frenken, K., & Schor, J. (2019). Putting the sharing economy into perspective. In A Research Agenda for Sustainable Consumption Governance: Edward Elgar Publishing.
17.Gardet, E., & Fraiha, S. (2012). Coordination modes established by the hub firm of an innovation network: The case of an SME bearer. Journal of Small Business Management, 50(2), 216-238.
18.Gawer, A., & Cusumano, M. A. (2002). Platform leadership: How Intel, Microsoft, and Cisco drive industry innovation (Vol. 5): Harvard Business School Press Boston, MA.
19.Gawer, A., & Cusumano, M. A. (2008). Platform leaders. MIT Sloan Management Review; MIT Sloan School of Management: Boston, MA, USA, 68-75.
20.Gawer, A., & Cusumano, M. A. (2014). Industry platforms and ecosystem innovation. Journal of product innovation management, 31(3), 417-433.
21.Gawer, A., & Henderson, R. (2007). Platform owner entry and innovation in complementary markets: Evidence from Intel. Journal of Economics & Management Strategy, 16(1), 1-34.
22.Grassmuck, V. R. (2012). The Sharing Turn: Why we are generally nice and have a good chance to cooperate our way out of the mess we have gotten ourselves into.
23.Gueguen, G., & Isckia, T. (2011). The borders of mobile handset ecosystems: Is coopetition inevitable? Telematics and Informatics, 28(1), 5-11.
24.Hacki, R., & Lighton, J. (2001). The future of the networked company. The McKinsey Quarterly(3), 26.
25.Hagiu, A. (2014). Strategic Decisions for Multisided Platforms. MIT Sloan Management Review, 55, 92-93.
26.Halinen, A., & Törnroos, J.-Å. (2005). Using case methods in the study of contemporary business networks. Journal of business research, 58(9), 1285-1297.
27.Hamari, J., Sjöklint, M., & Ukkonen, A. (2016). The sharing economy: Why people participate in collaborative consumption. Journal of the association for information science and technology, 67(9), 2047-2059.
28.Hanssen, G. K. (2012). A longitudinal case study of an emerging software ecosystem: Implications for practice and theory. Journal of Systems and Software, 85(7), 1455-1466.
29.Hawley, A. H. (1986). Human ecology: A theoretical essay: University of Chicago Press.
30.Hurmelinna-Laukkanen, P., Olander, H., Blomqvist, K., & Panfilii, V. (2012). Orchestrating R&D networks: Absorptive capacity, network stability, and innovation appropriability. European Management Journal, 30(6), 552-563.
31.Iansiti, M., & Levien, R. (2004). Strategy as ecology. Harvard business review, 82(3), 68-78, 126.
32.Jacobides, M. G., Cennamo, C., & Gawer, A. (2018). Towards a theory of ecosystems. Strategic management journal, 39(8), 2255-2276.
33.Jarillo, J. C. (1988). On strategic networks. Strategic management journal, 9(1), 31-41.
34.Kapoor, R. (2018). Ecosystems: broadening the locus of value creation. Journal of Organization Design, 7(1), 12.
35.Kijima, K., & Arai, Y. (2016). Value co-creation process and value orchestration platform. In Global Perspectives on Service Science: Japan (pp. 137-154): Springer.
36.Kohler, T. (2015). Crowdsourcing-based business models: How to create and capture value. California management review, 57(4), 63-84.
37.Kumar, V., Lahiri, A., & Dogan, O. B. (2018). A strategic framework for a profitable business model in the sharing economy. Industrial Marketing Management, 69, 147-160.
38.Laczko, P., Hullova, D., Needham, A., Rossiter, A.-M., & Battisti, M. (2019). The role of a central actor in increasing platform stickiness and stakeholder profitability: Bridging the gap between value creation and value capture in the sharing economy. Industrial Marketing Management, 76, 214-230.
39.Lamberton, C. P., & Rose, R. L. (2012). When is ours better than mine? A framework for understanding and altering participation in commercial sharing systems. Journal of marketing, 76(4), 109-125.
40.Lorenzoni, G., & Baden-Fuller, C. (1995). Creating a strategic center to manage a web of partners. California management review, 37(3), 146-163.
41.Marcos-Cuevas, J., Nätti, S., Palo, T., & Baumann, J. (2016). Value co-creation practices and capabilities: Sustained purposeful engagement across B2B systems. Industrial Marketing Management, 56, 97-107.
42.Mason, J. (2002). Qualitative Researching: SAGE Publications.
43.Moore. (1996). The death of competition: Leadership and strategy in the age of business ecosystems - Moore,JF. In (Vol. 121, pp. 68-68).
44.Muzellec, L., Ronteau, S., & Lambkin, M. (2015). Two-sided Internet platforms: A business model lifecycle perspective. Industrial Marketing Management, 45, 139-150.
45.Myers, M. D. (2013). Qualitative Research in Business and Management: SAGE Publications.
46.Nambisan, S., & Sawhney, M. (2011). Orchestration processes in network-centric innovation: Evidence from the field. Academy of management perspectives, 25(3), 40-57.
47.Parker, G., & Alstyne, M. V. (2008). Managing platform ecosystems. ICIS 2008 Proceedings, 53.
48.Perks, H., Kowalkowski, C., Witell, L., & Gustafsson, A. (2017). Network orchestration for value platform development. Industrial Marketing Management, 67, 106-121.
49.Reypens, C., Lievens, A., & Blazevic, V. (2016). Leveraging value in multi-stakeholder innovation networks: A process framework for value co-creation and capture. Industrial Marketing Management, 56, 40-50.
50.Ritala, P., Armila, L., & Blomqvist, K. (2009). Innovation orchestration capability—Defining the organizational and individual level determinants. International Journal of Innovation Management, 13(04), 569-591.
51.Rochet, J. C., & Tirole, J. (2006). Two‐sided markets: a progress report. The RAND Journal of Economics, 37(3), 645-667.
52.Rugman, A., & D'Cruz, J. R. (2003). Multinationals as flagship firms: Regional business networks: Oup Oxford.
53.Smedlund, A., Faghankhani, H., Ikävalko, H., & Turkama, P. (2018). Platform Ecosystem Orchestration for Efficiency, Development, and Innovation. In Collaborative Value Co-creation in the Platform Economy (pp. 29-40): Springer.
54.Spencer, L., & Snape, D. (2003). The Foundations of Qualitative Research in Richie L and Lewis. Qualitative research practice: A guide for social science students and researchers.
55.Tansley, A. G. (1935). The use and abuse of vegetational concepts and terms. Ecology, 16(3), 284-307.
56.Tee, R., & Gawer, A. (2009). Industry architecture as a determinant of successful platform strategies: A case study of the i‐mode mobile Internet service. European Management Review, 6(4), 217-232.
57.Tiwana, A. (2013). Platform ecosystems: Aligning architecture, governance, and strategy: Newnes.
58.Tussyadiah, I. P., & Pesonen, J. (2016). Impacts of peer-to-peer accommodation use on travel patterns. Journal of Travel Research, 55(8), 1022-1040.
59.Tuunanen, T., & Cassab, H. (2011). Service process modularization: reuse versus variation in service extensions. Journal of Service Research, 14(3), 340-354.
60.Van Alstyne, M., & Parker, G. (2017). Platform business: from resources to relationships. Marketing Intelligence Review, 9(1), 24-29.
61.Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of marketing, 68(1), 1-17.
62.Wind, Y. J., Fung, V., & Fung, W. (2009). Network orchestration: creating and managing global supply chains without owning them. The network challenge: strategy, profit, and risk in an interlinked world, 299.
63.Wirtz, J., So, K. K. F., Mody, M. A., Liu, S. Q., & Chun, H. H. (2019). Platforms in the peer-to-peer sharing economy. Journal of Service Management.
64.Wittkowski, K., Moeller, S., & Wirtz, J. (2013). Firms’ intentions to use nonownership services. Journal of Service Research, 16(2), 171-185.
65.Zervas, G., Proserpio, D., & Byers, J. W. (2017). The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry. Journal of marketing research, 54(5), 687-705.

中文文獻
1.李慶芳. (2009). 我對質性研究的反思：兩個三角形與兩個問題. 組織與管理, 2(2).
2.蕭瑞麟. (2018). 不用數字的研究: 質性研究的思辯脈絡: 五南.