近年來，台灣面板產業之發展面臨諸多的挑戰與機會，紅色供應鏈的威脅、疫情使得供應鏈供貨不穩、斷鏈，居家工作導致生產延宕、需求快速變動，這些種種的問題，都使得群創光電面臨許多的挑戰。而在面臨這些困境的同時，資訊技術的快速發展，也很大程度地改變了企業生產、營運互動的方式。面對這些挑戰群創光電無法單靠自己的力量解決這些問題。因此，本研究以「群創光電」作為研究標的，研究目的旨在以數位轉型的觀點探討群創光電數位轉型的過程以及成果，並深入分析數位轉型成果為群創光電在產業中如何解決利害關係人痛點以及互動的過程，在群創光電透由數位轉型達到個體價值的同時，如何透過合作達到集體價值的創造。
本研究透過質性研究方法中的單一個案研究法進行研究，以「臺灣面板產業—群創光電」作為研究個案，透過「數位轉型」與「價值共創」的理論基礎，分析台灣面板產業群創光電數位轉型的脈絡以及與利害關係人互動改變的歷程。
根據本研究的訪談結果發現，企業在面臨許多威脅時數位轉型可以為其解方，數位轉型後提升內部組織之敏捷性及溝通速度，也幫助企業向外賦能，並協助其共同解決痛點。首先，企業需要了解其所面臨的痛點，以此作為數位轉型的動機，而數位轉型的成果會為企業及其利害關係人增加更多的互動機會，也能藉由數位轉型的成果幫助其他利害關係人解決痛點，並建立資源及服務交換的治理機制，維持良善的互動關係，並在企業透過數位轉型達到個體價值的同時，創造集體的價值。而藉由持續的互動學習、資源交換，利害關係人可以提升彼此的能力，幫助彼此更能適應及共同面對產業的變化，提升整體產業競爭力。
關鍵字：數位轉型、價值共創、面板產業

SUMMARY
Taiwan's panel industry has faced many challenges and opportunities in recent years. The threat of the red supply chain and the Covid-19 have made the supply chain unstable and broken, and is also led to production delays and rapid changes in demand. While facing these difficulties, the rapid development of technology has also greatly changed the way enterprises interact with each other in production and operation. Therefore, this study takes "Innolux" as the research object, and the purpose of the research is to discuss the process and results of Innolux's digital transformation, and to analyze how the results influence the interaction between the Innolux and stakeholders to solve the problem that each stakeholder met in their operations. Moreover, each of the enterprise can achieve the individual and collective value at the same time.

This research takes the qualitative research method with a single case: Taiwan's panel industry – Innolux. Based on the theoretical basis of "digital transformation" and "value co-creation".

According to the results of this research, it is found that digital transformation can be the solution when enterprises face many threats. First of all, companies need to understand the pain points they face, and use them as motivation for digital transformation. The results of digital transformation will increase interaction opportunities for the company and its stakeholders. These results can also help other stakeholders solve pain points, establish a governance mechanism for the exchange of resources and services, and maintain a good interactive relationship. Through continuous interactive learning and resource exchange, stakeholders can improve each other's capabilities, and enhance the overall competitiveness of the industry.

Keyword : Digital transformation, Value co-creation, Panel industry

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