隨著科技的進步，人工智慧、5G以及VR等數位技術的廣泛應用於各個領域，數位轉型的概念逐漸受到企業的重視，在數位技術的引領之下，改變過去公司的組織運作模式以及產業的發展，許多產業開始於組織中推動數位轉型策略提升組織效率，甚至發展新的商業模式。台灣大車隊創立於2002年，至今已有將近20年的歲月，隨著外部環境不斷的變化，不斷地學習成長，一直為業者的先驅榜樣，從一開始林董事長提出以「平台」的概念發展台灣大車隊的經營模式，隨著科技的革新，突破傳統產業的思維，廣泛的導入數位科技於組織中，在嘗試以及修正中累積數位化的成效，並且在組織進行數位轉型的運作之下，衍生提供平台帶來更多的體驗價值，因此，本研究旨在探討「台灣大車隊」數位轉型的歷程以及數位轉型如何驅動參與者進入平台、如何互動以及整合彼此的資源，進而共同創造平台的價值。
本研究採用質性研究方法中的單一個案研究法，以「台灣大車隊」為個案研究對象，透過「數位轉型」以及「價值共創」的理論基礎，探討實務的現象以及脈絡，將理論與實務進行連結，深入分析台灣大車隊在數位轉型之下如何共創平台之價值。
最後，本研究結果發現，數位轉型的關鍵要素為大量數據的蒐集，從數據中發掘藏於細節的問題，透過外部夥伴數位技術上的協助，藉由數位技術的5大屬性來轉換為有效的服務，並驅動參與者進入平台，共同創造價值，然而在平台開放場域讓參與者進入平台的同時，也要透過治理機制的設定，才能讓參與者於平台中有好的協作互動，整合以及交換資源，達到共同價值。

Artificial Intelligence, 5G, VR and other digital technologies are widely used in various fields, and the concept of digital transformation is gradually gaining attention from enterprises. Many industries have started promoting digital transformation strategies in their organizations to enhance organizational efficiency and develop new business models. “Taiwan Taxi” was founded in 2002 and has been around for nearly twenty years, with the constant changes in the external environment, it has continued to learn and has always been a pioneer for the industry. From the beginning, Chairman Lin proposed the concept of “platform” to develop the business model of the Taiwan Taxi. With the innovation of technology, it breaks through the traditional thinking of the industry and extensively integrates digital technology into the organization, accumulating the effects of digitization in the trial and revision, furthermore, it also provides more experience value for the platform. Therefore, the research aims to explore the process of digital transformation about the “Taiwan Taxi”and how digital transformation drives participants to enter the platform, how to interact and integrate each other's resources to jointly create value.

This research adopted qualitative research methods with single-case study: Taiwan Taxi. Based on the theoretical basis of “Digital Transformation” and “Value Co-Creation.”Explore the phenomenon and the context of practice to analyze the digital transformation for co-creating value of platform.

The results of this research found that the critical element of digital transformation is the collecting large amount of data and discovering problem from the data. Furthermore, through the assistance of external partners in digital technology, the five attributes of digital artifacts can be transformed into effective services and drive the participants to enter the platform and create value together.

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