研究生: |
廖舜怡 Liao, Shuen-Yi |
---|---|
論文名稱: |
一對一顧客關係管理系統之建構—以醫療體系為例 |
指導教授: |
呂執中
Lu, Jr-Jung |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 工業管理科學系 Department of Industrial Management Science |
論文出版年: | 2002 |
畢業學年度: | 90 |
語文別: | 中文 |
論文頁數: | 211 |
中文關鍵詞: | 顧客滿意度 、顧客忠誠度 、電子化醫療系統 、一對一行銷 、顧客關係管理 、關係行銷 、醫療服務品質 |
外文關鍵詞: | relationship marketing, medical service quality, customer loyalty, customer satisfaction, e-healthcare, customer relationship management, one to one marketing |
相關次數: | 點閱:104 下載:8 |
分享至: |
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電子化已經是一股不可抵擋的趨勢,但是在醫療體系的實施卻較其他產業慢,因此醫院也可以學習其他企業利用資訊科技來提高管理的效益。其中,顧客關係管理系統的建構就是一條可行之道。例如:現在國內僅有台大醫院做到個人化的網頁服務,而成大醫院是否也應跟進?藉由一些應用軟體的協助,快速的將現代化之顧客服務系統建構完成,以更加瞭解病患的需求,提供超出期望的服務,以提高其滿意度,進而提升病患對醫院的忠誠度。
本研究將針對醫療產業,提出在一對一顧客關係之管理架構下,協助醫院有效的提供病患所需的各種服務,並以傳統看診及轉診流程為例加以改善以增加效率及效能。論文中將依照所提出的架構,實際開發雛形系統,再以一個個案作實證評估,並探討此架構下所建立之雛形系統的優缺點,最後並探討與醫院電子化標準結合的可行性。
由於市面上有許多軟體公司所開發的應用系統,都能達到分析及個人化的功能,但如何考量本身的實際需求,以善用軟體公司所提供的部分模組功能卻乏人研究。因此,本研究將對市面上的顧客關係管理軟體功能作一比較,並採用應用系統來建構雛形系統,其主要功能為:提供一般民眾所需的醫療相關知識及訊息、線上掛號服務、預約檢查行程、醫護人員行程管理、線上看診及評估醫護人員績效等。
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