| 研究生: | 吳佩玲 Wu, Pei-Ling | 
|---|---|
| 論文名稱: | 線上遊戲之組織公民行為關聯性之研究-以英雄聯盟為例 An Investigation of Organizational Citizenship Behavior in Online Game - League of Legends as an Example | 
| 指導教授: | 施勵行 Shih, Li-Hsing | 
| 學位類別: | 碩士 Master | 
| 系所名稱: | 工學院 - 工程管理碩士在職專班 Engineering Management Graduate Program(on-the-job class) | 
| 論文出版年: | 2015 | 
| 畢業學年度: | 103 | 
| 語文別: | 中文 | 
| 論文頁數: | 62 | 
| 中文關鍵詞: | 組織公民行為 、領導者成員間關係 、線上遊戲社群 | 
| 外文關鍵詞: | Organization Citizenship Behavior, Leader Member Exchange, On-line game community | 
| 相關次數: | 點閱:129 下載:6 | 
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隨著網路的蓬勃發展,虛擬社群已變成不可忽視的一個特殊族群,針對逐漸轉變的生活環境,本研究將藉由遊戲中組織公民行為、領導者成員間關係之理論及團隊凝聚力、工作特性以及團體工作型態,觀察網路世界是否與現實生活存在著相同的行為模式。
本論文以英雄聯盟做為研究對象,藉由組織公民行為及領導者間成員關係這兩個理論,建立研究模型,並提出假設,然後以網路問卷調查以及統計方法,了解線上遊戲使用者對於組織公民行為中決定性因素及因素間的影響關係,確認虛擬團隊成員的行為模式。
研究結果發現:1) 團體工作型態品質越高,成員所表現出社群意識程度就越高。 2) 團體工作型態品質越高,成員表現出依附感程度就越高。3) 工作特性越明顯,則領導者成員間關係品質就越高。4) 社群意識程度越高則成員表現出的領導者成員間關係的品質就越高。5) 依附感程度越高則成員表現出的領導者成員間關係的品質就越高。6) 社群意識程度越高,成員表現出的組織公民的行為的品質就越高。7) 當社群意識與依附感同時存在於團體凝聚力中時,依附感對於組織公民行為的影響較不明顯。8) 領導者成員間關係品質越高時,產生組織公民行為的程度就越高。研究結果對線上遊戲經營者建議:當線上遊戲經營者在設置及管理遊戲社群時,應能著重於能增加團體工作型態及工作特性的交流活動或是獎勵機制。
In this paper, the League of Legends as the research object. To do survey with online game users to understand the impact of organizational citizenship behavior between the factors and determining factor, and to observe the behavior pattern of virtual team members by Organization Citizenship Behavior and Leader Member Exchange.
The study found: 1) The higher group work patterns, the higher Sense of Community. 2) The higher group work patterns, Sense of Attachment. 3) The higher Job Characteristic more obvious, the higher Leader Member Exchange. 4) The higher Sense of Community, the higher Leader Member Exchange. 5) The higher Sense of Attachment, the higher Leader Member Exchange. 6) The higher Sense of Community, the higher Organization Citizenship Behavior. 7) When the Sense of Community and Sense of Attachment exist in Team cohesiveness, Sense of Attachment for the Organization Citizenship Behavior less obvious effects. 8) The higher Leader Member Exchange, the higher Organization Citizenship Behavior.
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