在產業環境快速變動下，新的技術規格無時無刻挑戰企業的創新以及因應能力，因此本研究的目的在探索制度興業過程中，發起者該如何在新興的場域中，推行其原型制度並吸引其他行動者加入，並以制度興業與原型制度理論之重點文獻回顧做為討論觀點，並選用質性研究方法中的個案研究法作為本研究之研究方法，在資料蒐集過程中，有鑒於本研究欲探討發起者間與場域內行動者間的互動關係，因此選擇與多間個案產業內之企業主管進行深度訪談以獲取初級資料，再加上多方次級資料蒐集與分析，試圖使理論與實務間的對話更為明確，並於最後的研究討論與意涵中，回答本研究之研究問題。
本研究在個案企業選擇上，為求符合研究問題之發起者與其他行動者間的動態影響，特別選擇台灣電動機車產業，並與多間企業主管進行深度訪談，瞭解其在重要的時節點中所面臨的挑戰與困難，並探討其在不同階段如何與其他行動者互動，進而調整、完善其原型制度，最終成功吸引場域行動者加入。

With the rapid development of the industry, new technical specifications challenge the innovation and adaptability of enterprises. The purpose of this study is to show how sponsors develop their proto institutions in the emerging field and attract other actors to join in the process of institutional development. This study takes institutional entrepreneurship and proto institution theory as the key literature review. The research method adopts the case study method in qualitative research. Since this study intends to explore the interaction between actors in the field, primary information has been obtained through in-depth interviews with several business executives. Simultaneously collect multiple secondary data for analysis. Try to make the theory and practice dialogue.

In the selection of cases, Taiwan’s electric scooter industry was selected in order to meet the research problem. Through in-depth interviews with corporate executives of multiple vendors. Understand the difficulties and challenges faced by enterprises at important points in time. Explore how sponsors interact with other actors in different situations. To improve its proto institution and eventually attract actors to join the institution.

壹、 中文文獻
蕭瑞麟. (2017). 不用數字的研究: 質性研究的思辯脈絡

貳、 英文文獻
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