本研究探討連鎖零售業於都會區高密度展店下的商店營收變化，以便利商店為例進行資料蒐集與結果分析。台灣地區便利商店密度早在2005年超越日本成為亞洲之最，由於便利商店具有均質的特性，區域內相同品牌的加盟商出現，容易影響鄰近商店的獲利程度，本研究利用SuperGIS軟體蒐集實際距離資料，代入Fotheringham於1985年提出的目的地競爭(Competing Destination Models)，於模型中加入競爭與凝聚效力的考量，以7-ELEVEn的歷史營收資料為依據，驗證模型的合理性與適用程度，確定此模型未來是否能應用於相關連鎖零售業在高密度展店上的策略評估；另外，藉由Cachon成本模型評估企業隨商店數拓展所產生的物流成本，進一步分析隨店鋪數增加可能產生的物流成本效應與碳排放量。研究結果證實，目的地競爭模型應用於都會區高密度展店能夠得出合理的解釋，企業為預防未來展店策略受到限制，必須提升旗下便利商店間的凝聚效力，同時搭配店鋪拓展伴隨物流配送成本分攤與縮減效益，擬定相關的策略增加旗下分店之凝聚效果才是具前瞻性的策略方案，且由於現今碳排放成本相對低廉，隨著門市數量的高速拓展，企業所需負擔的碳排放成本並無顯著的增長。

This research aims to explore the revenue change of high-density development for retail industry in urban area. We use convenience store as an example to conduct analysis and collect data. The density of convenience store in Taiwan has already exceeded Japan early in 2005, and it is the highest in Asia. Due to convenience store has characteristic of homogeneous, the two nearby stores will immediately have a influence on their profits. Hence, the objective of our research about the convenience store is to figure out the influence of overall benefit of enterprise if convenience stores continue to develop branches. Our methodology uses Competing Destinations Model to calculate the probability that customers choose each 7-ELEVEn. Then, we use historical data from 7-ELEVEn to verify the newly created model. Besides, our research also uses Cost Model to evaluate the convenience stores carbon dioxide emissions generated by logistics in high-density development. The result indicates that Competing Destinations Model used in high-density development in urban area could end up with reasonable explanation. If enterprise wants to continue their high-density development, it must enhance the agglomeration force of each branch. At the same time, enterprise should consider the utility that more stores bring to the logistics. As the high-density development, due to the relatively low cost of carbon emissions, there is no significant increase in carbon emissions.

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網站資料
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http://www.7-ELEVEn.com.tw/company/history.asp
2.日本7-ELEVEn官方網站(2014)
http://www.sej.co.jp/company/en/g_stores.html
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