近年來，網際網路發展及線上串流平台興起，已顛覆媒體娛樂產業的價值鏈，直接影響內容創作類型以及媒體企業、創業人才與團隊的產製方式。尤其，線上串流平台興起，引領內容創作模式與市場競爭態勢日新月異，凸顯原創內容的文化與商業價值。面對產業挑戰，串流平台及內容產製公司須重新評估其內容創作策略，以及如何創造並運用有利於生產原創內容的生態系資源。
本次研究在探討數位串流時代，創業家在提供原創內容的特定串流平台中所扮演的角色。儘管有很多關於創業家在建立和經營成功媒體企業中的文獻與報導，但很少有研究探討他們作為原創內容產製人才的角色。有鑒於此，本研究借鑒創業生態系統框架，首先研究創業家在專業串流平台中創建原創內容的過程及策略，之後研究他們從生態系統中所利用的要素和資源從而創建的原創內容，並重新關注他們在數位串流時代中的定位、合作和培養原創內容創作人才的角色。為此，研究人員特意選擇了在台灣，聚焦於全球的LGBTQ+串流平台GagaOOLala的創辦人兼CEO林志杰先生，作為半結構化深度訪談和參與性觀察的主要資訊來源，並指導了基於實習工作中的本質性研究的案例研究方法。
根據研究資料的主題分析，該研究的結果顯示在GagaOOLala的案例中，原創內容的創作已經從主要的真實、藝術的渴望驅動，轉變為一個關注商業產出和利益的模式，並且強調原創內容的知識產權和管控。關於原創內容的知識產權價值的重視，企業家藉由利用創業生態系統中的各種要素來創作原創內容，其中人才或人力資本被認為是最關鍵的元素，深入於GagaOOLala的創業生態系統中。考慮到人才在GagaOOLala原創內容與創作、創業生態系統中的重要性，在數字串流媒體的時代中，人才的培養需要企業家與團隊之間不斷交流和分享技能、知識和資源，以便能夠適應媒體和娛樂行業變革的世界，並探索新的可能性。

Over the past decade, technology, the internet, and a surge in online streaming platforms have radically disrupted the media and entertainment industry’s value chain, directly impacting the type of content that is created and the media businesses, talents, and crew that create such content. In fact, a rise in these online streaming platforms is leading to new models of content creation, specifically high-impact, high-value original content that is both profitable and significant for attracting and retaining audiences in the competitive online streaming market. As a result of this shift, streaming platforms and content producers are now compelled to reassess their content creation strategies and the resources they use to create original content.
This study examines an entrepreneur’s role in original content creation on a streaming platform in the digital streaming era. Despite the literature on entrepreneurs' vital contributions to establishing and running successful media ventures, few studies have examined their role as talents in the creation of original content. Given this gap, the study draws on the entrepreneurial ecosystem framework to 1) study the process and strategies entrepreneurs use to create original content in a streaming platform, followed by 2) the elements and resources they leverage from their ecosystem to create original content, and thereby seeks to 3) refocus their role in identifying, working with, and nurturing talents in the digital streaming era. To achieve this, the researcher purposefully selected Mr. Jay Lin, the founder and CEO of GagaOOLala, a global LGBTQ+ focused streaming platform from Taiwan, as the chief informant for the semi-structured, in-depth interviews and participatory observations that guided the internship-based case study approach of this qualitative study.
Based on thematic analysis of the data, the findings of the study reveal that original content creation in the case of GagaOOLala has pivoted from being driven primarily by authentic, artistic aspirations to one focused on commercial output and gains, with a strong emphasis on intellectual property ownership and control of the original content. In regards to the emphasis on the IP value of the original content, the entrepreneur is observed to rely on and leverage a combination of elements within his entrepreneurial ecosystem for the creation of the original content, whereby the talents, or human capital, are considered to be the most crucial element, and are directly embedded within the creative entrepreneurial ecosystem of GagaOOLala. Taking into account the importance of talents in the original content creation entrepreneurial ecosystem of GagaOOLala, it is concluded that the development of talents in the digital streaming era requires the constant exchange and sharing of skills, knowledge, and resources between the entrepreneur and his team so that they are able to adapt to the changes and explore new possibilities in the disruptive world of the media and entertainment industry.

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