近年來，隨著5G時代的到來，網絡信息技術不斷發展。人們的生活方式也發生了翻天覆地的改變。尤其是在獲取信息的方式和體驗感上，VR技術早已經進入人們的生活應用中，VR虛擬實境技術，將沉浸感、交互性與構想性融為一體，利用軟、硬體設備為用戶提供虛擬實境體驗。美術館、博物館作為文化歷史的重要基地，對於提升人文素質教育有著重要的意義與作用，通過展覽來進行公共教育、學術研究和推廣，繼續發揮博物館的教育職能。因此，許多美術館、博物館也應用VR技術展覽來提高體驗者對藝術的理解。
虛擬展覽的應用在美術展覽中是一個新興的議題，具有理論高度與現實意義。因此，VR展覽方式可以滿足觀展者的體驗需求到什麼程度？則為研究探討的主題，本研究採用Schmitt(1999)所提出的五種體驗策略理論「感官、情感、思考、行動、關聯」體驗作為觀展者體驗的依據，來衡量VR三大特質「沉浸性、構想性、交互性」影響五種體驗的關聯與影響。研究結果顯示沉浸性所產生的感官體驗對其他體驗會產生影響；接著交互性會對行動體驗產生影響；以及構想性會對情感體驗產生影響。另外，發現沉浸性在VR展覽的應用中缺一不可，交互性、構想性皆都需結合沉浸性才方可發揮出作用。在沉浸性結合交互性特質中，觀展者先產生感官體驗後，則透過交互性產生行動對「情感、思考」體驗產生影響；在沉浸性結合構想性特質中，觀展者同樣先產生感官體驗後，則透過構想性產生情感對思考體驗產生影響。在沉浸性、交互性、構想性三種特質結合中，VR展覽所發揮出來的觀展體驗對其五種體驗幾乎相互關聯與影響。

In recent years, with the advent of the 5G era, network information technology has been constantly advancing, leading to a revolutionary change in people's lifestyles. Particularly in terms of accessing information and the sense of experience, VR technology has already become integrated into people's daily lives. VR, or virtual reality, combines immersion, interactivity, and imagination to provide users with a virtual reality experience using software and hardware devices. Museums and art galleries, as important cultural and historical institutions, play a significant role in enhancing cultural and educational development. Exhibitions in these institutions serve as platforms for public education, academic research, and promotion, continuing the educational function of museums. As a result, many museums and art galleries have begun utilizing VR technology in their exhibitions to enhance visitors' understanding and appreciation of art.
The application of virtual exhibitions in art exhibitions is an emerging topic with both theoretical and practical significance. Therefore, to what extent can VR exhibition methods meet the experiential needs of visitors? This is the main topic of research. This study adopts Schmitt's (1999) five experiential strategies theory - sensory, emotional, cognitive, behavioral, and relational experiences - as the basis for measuring the influence and correlation of the three key characteristics of VR (immersion, imagination, and interactivity) on these five experiences. The research findings indicate that the sensory experience generated by immersion influences other experiences. Furthermore, interactivity affects the behavioral experience, while imagination influences the emotional experience. Additionally, it is found that immersion is indispensable in the application of VR exhibitions, and interactivity and imagination both need to be combined with immersion to fully exert their effects. When combining immersion with interactivity, visitors first experience sensory stimuli, which then influence their emotional and cognitive experiences through interactive actions. Similarly, when combining immersion with imagination, visitors first experience sensory stimuli, which then influence their emotional experiences through imaginative elements, affecting their cognitive experience. In the combination of immersion, interactivity, and imagination, the exhibition experience in VR demonstrates a significant correlation and influence on all five experiences.

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