循環包裝具有減少一次性廢棄物產生的潛力，然而實際上會使用循環包裝的消費者比例並不高，有必要針對循環包裝服務設計進行調整。因此，本研究探討循環包裝使用意願的影響因素，以協助循環包裝提供者制定策略，改善循環包裝服務之設計。
本研究使用問卷調查、迴歸模型與類神經網路模型對變數進行分析與探討。首先，透過文獻回顧了解循環包裝服務以及已知的使用意願影響因素；其次，分析使用者經驗結合文獻與資料設定客觀、主觀變數，並且引入「映射變數」，透過客觀變數的數學運算與組合，將客觀變數「映射」到主觀維度，產生更接近於主觀變數的客觀屬性；其三，建立客觀、主觀變數以及客觀、映射變數對使用意願之迴歸模型，探討影響循環包裝使用意願之顯著因素，並透過類神經網路模型觀察可能存在的非線性關係；最後透過模型預測不同循環包裝新設計的使用意願，並提出改善建議。
研究結果顯示，歸還方便性、衛生疑慮、攜帶方便性等主觀變數是影響循環包裝使用意願的重要因素，而預支付金額、退款金額等成本因素是最重要的客觀變數，尤其預支付的初期成本比退款更重要，因此循環包裝提供者應該妥善規劃押金等初始費用；在回饋部分，消費者更喜歡蒐集點數，而不是折價券；消費者也更願意使用循環箱、循環袋等運輸用循環包裝，而不是循環杯等直接接觸內容產品的包裝。本研究結果也顯示，消費者最不願意使用玻璃製循環包裝，這可能與玻璃材質的易碎、不方便攜帶有關，建議循環包裝提供者使用紙、塑膠、不鏽鋼等材質，尤其男性更偏好不鏽鋼，女性更偏好紙與塑膠；此外，循環包裝若能夠摺疊收納將有助於增加消費者的使用意願，建議循環包裝提供者考慮增加循環包裝的可收納折疊的體積比例，以增強消費者使用包裝的方便性；而在歸還流程的選擇上，建議循環包裝提供者提供不同的歸還模式、地點，以增加服務的靈活性，避免由於缺乏靈活性導致的不願使用。

This study explores the factors affecting usage intention of returnable packaging services, such as returnable express packaging, returnable cup and so on. In order to assist providers of returnable packaging improving the process of service, this study employs regression models as well as artificial neural networks to identify the significant factors.
This study shows that subjective variables, such as convenience and hygiene concern, are the most important factors affecting usage intention. Costs such as the upfront fee and refund are the most important objective factors. And this study develops two predict models for predict consumer’s usage intention of returnable packaging, and suggests providers could adopt foldable packaging, not only in express packaging but also the cups or bottles.

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