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研究生: 陳思羽
Chen, Sih-Yu
論文名稱: 企業社會責任報告標竿模型之建構與分析-以石化產業為例
Model Construction and Analysis of Corporate Social Responsibility Report– An Example of Petrochemical Industry
指導教授: 李昇暾
Li, Sheng-Tun
學位類別: 碩士
Master
系所名稱: 管理學院 - 工業與資訊管理學系碩士在職專班
Department of Industrial and Information Management (on the job class)
論文出版年: 2016
畢業學年度: 104
語文別: 中文
論文頁數: 50
中文關鍵詞: 企業社會責任文字探勘GRI關鍵字分析
外文關鍵詞: Corporate Social Responsibility, Text-mining, Global Reporting Initiative
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  • 近年來,隨著企業社會責任(Corporate Social Responsibility, CSR)的議題逐漸開始受到重視,企業已經不能像以往只重視自身的經濟利益發展與財務報表的呈現,取而代之的是要面對更多的責任與承諾,因此便有了企業社會責任報告並同時藉由全球報告倡議組織(Global Reporting Initiative, GRI)標準的認證來評比企業社會責任報告的完整性與可靠度。然而與歐美國家相比,台灣在企業社會責任的發展仍有許多不足之處且普遍性也相對較低,但由於近期所發生的食安風暴與高雄的氣爆事件除了影響國人安全也嚴重衝擊國際觀感與社會大眾的信心,因此加深了政府推動各企業發佈企業社會責任報告的落實。

    本研究期望透過文字探勘的方式來建構一標竿模型,並探詢台灣企業所發佈的企業社會責任報告是否仍有改善與進步之處,鑑於近期國內所發生的氣爆事件且石化產業在環境議題中也扮演了極為重要的角色,我們將聚焦於台灣與歐美國家的石化產業在企業社會責任報告中的環境構面,並使用萃取出的資訊透過關鍵字分析,比較台灣與歐美國家間在企業社會責任報告的差異性,給予台灣石化產業在企業社會責任環境構面持續改善及未來規劃之參循。

    For the past few years, corporations have reinforced the importance of responsibility and promise fulfillment. Hence, traditional benefit-based management that focused on financial statements and organizations’ own interests no longer suffices in our society. Therefore, Corporate Social Responsibility (CSR) is starting to be taken more seriously. Due to the gas explosion in Kaohsiung City and the food safety problem in Taiwan, corporate images have been affected in various degrees and suffer from certain negative impacts. This study conducts text-mining to determine the benchmark of environment performance indicators defined in the Global Reporting Initiative (GRI), and compares the petrochemical industry’s CSR reports published by Taiwanese and Occidental corporations, which will provide Taiwanese corporations with valuable information to decide on future directions.

    摘要 I 誌謝 V 目錄 VI 表目錄 IX 圖目錄 X 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 2 第三節 研究範圍與限制 2 第四節 論文架構 3 第二章 文獻探討 5 第一節 企業社會責任 5 壹、何謂企業社會責任 5 貳、企業社會責任報告與其規範 6 參、企業社會責任相關研究 8 第二節 全球報告倡議組織(Global Reporting Initiative) 10 壹、全球報告倡議組織與其目標 10 貳、全球報告倡議組織應用績效評估方式 11 參、全球報告倡議組織三大績效指標 12 第三節 文字探勘 14 壹、文字探勘 14 貳、文字探勘架構 15 參、文字探勘應用 16 第四節 小結 17 第三章 研究方法 18 第一節 問題描述 18 第二節 研究流程 19 第三節 研究模型 20 第四節 資料蒐集與預處理 21 壹、資料蒐集 21 貳、資料預處理 22 參、資料評估與彙整 23 第五節 關鍵字篩選與加權 24 第六節 標竿模型建立與驗證 26 第四章 研究結果與分析 28 第一節 資料蒐集 28 第二節 資料整理 30 第三節 資料分析 32 壹、字詞用語分析 35 貳、共現網路(Co-occurrence networks) 36 參、對應分析(Correspondence analysis) 37 第四節 結果驗證與應用 38 壹、涵蓋範圍之比較 38 貳、字詞用語分析比較 39 參、共現網路分析比較 41 肆、對應分析比較 43 第五章 結論與未來發展 45 第一節 結論與貢獻 45 第二節 未來發展 46 參考文獻 48

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