政府網站營運可參考由行政院發展委員會所制定的作業規範，各項指標為經營網站的指導原則，然而，符合原則不等於民眾期望的資訊品質，網站管理者僅能從點閱數得到熱門網頁排名，因此，本研究蒐集改版前、後民眾點擊的資料，使用網頁探勘資料前處理流程，提出滿意度及參與度二種探勘面向，滿意度指標有網頁平均停留時間(T)、點擊數(C)、冗擊(R)，而參與程度是瀏覽主題網頁數量，比較改版前、後不同面向與程度後，再應用瀏覽規則樣式、重要網頁排名與連結分群之探勘方法，以評估網站精進前、後服務品質之良窳；本網站精進後因簡約的改版原則，最低參與度民眾的數量下降8%，非常滿意與滿意程度的人數小幅上揚，改版後較高滿意度的閱聽者偏好的資訊類型與低參與度的使用者感興趣的網頁類型相同；為了提升使用者的滿意度，網站應設立交通相關資訊之關鍵性連結。

Government organizations have principles in designing web sites for people to get information. However, the web sites following the principles may not provide necessary information for people. The objective of this study is to collect browsing data for the original and new version of a government web site for evaluating the satisfaction and participation levels of users. The browsing data of a session is transformed into average time staying in a page, the number of clicks, and the number of redundant clicks to be the indicators of satisfaction level. The participation level of a session is measured by the number of browsed pages of the government web site. The results show that after the web site is redesigned, the aggregate percentage for the satisfaction levels in good and very good increases and the lowest participation level drops about 8%. For the new web site, the users with the highest satisfaction level seem to have the same preference on the information provided by the government web site as the ones with the lowest participation level, and traffic information should be critical in increasing satisfaction level.

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