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研究生: 葉玳伶
Yeh, Tai-Ling
論文名稱: 探究新創事業發展中資源與關係的相互作用:肯自然的個案研究
Exploring the interplay between resources and relationships in the development of an entrepreneurial business: A case study of Can Nature
指導教授: 周信輝
Chou, Hsin-Hui
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理學系碩士在職專班
Department of Business Administration (on the job class)
論文出版年: 2024
畢業學年度: 112
語文別: 中文
論文頁數: 76
中文關鍵詞: 資源基礎理論關係觀點中小型企業競爭優勢質性研究
外文關鍵詞: Resource-Based Theory, Relationships Perspectives, SMEs, Competitive Advantage, Qualitative Research
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  • 摘要 I ABSTRACT II 誌謝 VI 目錄 VII 圖目錄 IX 表目錄 X 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的與問題 4 第三節 研究內容與流程 5 第二章 文獻回顧 7 第一節 資源基礎理論 7 第二節 關係觀點 15 第三節 文獻小結 19 第三章 研究方法 21 第一節 質性研究方法 21 第二節 個案研究 24 第三節 資料蒐集 28 第四節 資料分析 29 第四章 研究發現 30 第一節 創業動機及發展 30 第二節 面臨困境與轉機 36 第三節 穩定經營與未來 39 第四節 研究結果 41 第五章 討論、見涵與結論 45 第一節 研究結論 45 第二節 研究見涵 51 第三節 研究限制與未來研究建議 53 參考文獻 55

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