自萬維網(WWW)發布以來，網際網路已成為生活中不可分割的一部分，這也致使許多資訊以數位等方式進行保存與呈現。由於資訊的數位化與透明化，也使消費者的消費習慣發生轉變，過往消費者被動的接收企業提供的產品與服務之情況已不覆存在，消費者也能透過網路來影響企業的決策，這也順勢導致第三方點評平台的興起，這不僅是Web 2.0時代(由用戶生成網路內容)來臨的一種體現，也對於原先企業的價值創造過程產生影響。
相較於過往企業的單一線性價值生產鏈，第三方點評平台能夠藉由技術來串連多方，使所有利害關係人都加入到一個由中心廠商所建構的價值共創場域，並將此場域發展成一具有共同願景與目標的線上社群，因此本研究採用「U網站美妝線上社群」作為研究對象，其研究目的為以價值共創觀點探討台灣最大的美妝線上社群之實務情形，以及如何運用價值主張連結利害關係人來共創集體之價值，最後如何在多方的持續投入之下，共同建構一個能自給自足的平台生態圈，並成為一個能夠共生、共存與共榮的生命共同體。
此外，本研究將以「平台模式」、「線上社群」、「價值共創」與「平台生態圈」等理論作為論述基礎，並採用質性研究的單一個案研究法來探究「U網站美妝線上社群平台生態圈」的演進歷程。最終本研究發現，由平台建構者所提出的價值主張為串聯利害關係人痛點的核心，但在動態的價值共創歷程之中，價值主張也會隨著不斷更新與擴大的互動模式而產生必要的調整，最終才會發展成一平台生態圈，達成最大的集體價值。然而在此過程之中須注意的是，多方參與者所創造的不同類別之價值彼此之間也會相互促發正向的影響，並推進參與者之間更多元的互動關係。

In the past, consumers have passively received the products and services provided by companies, but recently, the situation was changed, consumers can also influence corporate decisions through the Internet. This has also led to the rise of review platforms, which is not only a reflection of the advent of the Web 2.0 era (user-generated content), but also has an impact on the value creation process of the original enterprise.
Compared with the single linear value chain of past companies, review platforms can connect multiple stakeholders through technology, so that all stakeholders can be added to a value co-creation field constructed by the hub, and through this field to develop into an online community with a shared goal. Therefore, this research uses the "U website cosmetics online community" as the research object. Its research purpose is to explore the practical situation of a cosmetics online community in Taiwan from the perspective of value co-creation as well as hope to understand how to use value proposition to connect stakeholders to create collective value, and finally know how to jointly build a self-sufficient platform ecosystem with the continuous input of all stakeholders, and become a life community.
In addition, this study found that the value proposition proposed by the platform builder is the core of the pain points of the all actors. However, in the process of dynamic value co-creation, the value proposition will also be adjusted with the constantly updated and expanded interaction activities, and eventually it will develop into a platform ecosystem and achieve the greatest collective value.

中文參考文獻
方世杰(2020)，「價值共創的迷思與省思」，金屬情報網 - 智庫專欄，第一一九期。
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