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研究生：	吳昱豪 Wu, Yu-Hao
論文名稱：	改善啟發式評估原則用於影片分享教學平台之研究 A Research of Improving the Heuristic Evaluation Principles for Instructional Video Sharing Platform
指導教授：	鄧怡莘 DENG, Yi-Shin 鄭泰昇 JENG, Tay-Sheng
學位類別：	碩士 Master
系所名稱：	規劃與設計學院 - 創意產業設計研究所 Institute of Creative Industries Design
論文出版年：	2013
畢業學年度：	102
語文別：	英文
論文頁數：	158
中文關鍵詞：	啟發式評估法、使用性（優使性）、教學影片、影片分享平台
外文關鍵詞：	heuristic evaluation, usability, instructional video, video sharing platform
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　　本研究特別針對影片分享教學平台去尋找啟發式評估原則可能的改進方式。此研究聚焦於教學媒體分享平台上的發展與找到新的啟發式評估原則，延伸了Jakob Nielsen在啟發式評估法中提出的十項檢測原則。
　　此研究將以兩個不同的影片分享教學平台來做實驗對象。一為TEDTalks官方網站，另一為TEDTalks YouTube頻道。此研究利用了兩種使用性方法來找尋使用性的問題，一種為使用性測試，另一種為啟發式評估法。受測者將以使用性測試來完成預設的任務，以使用性測試的結果來做檢測分析。另外由專家應用啟發式評估法，評估此兩個不同的影片分享平台是否有使用性上的問題發生。實驗研究發現，使用者的經驗與現有啟發式評估法的文獻，當中有許多相似的狀況被指出，也有文獻中有缺少的部分。這些缺少的部分，將被考慮增列為特別針對影片多媒體分享平台上，新的啟發式評估原則。啟發式評估法的實驗結果與使用性測試的實驗結果將被列出，並將其兩者的結果做相對比較與相對的分析。
　　從兩者分析的結果，我們看到了許多使用狀況發生。而我們可以將他們分成一類狀況，「注意力」。因此，為了確認這種狀況是否能成為評估原則的狀況之下，我們把這個狀況假設為新的評估原則，並加入了敘述與問題，與舊有的十項啟發式評估法的原則，重新設計了新的啟法式評估法，並讓專家去完成此項新的評估問卷。
　　這項新的啟發式評估問卷實驗，結果顯示新加入的評估原則有間接的比舊有的評估原則，更加符合了影片分享教學平台會發生的狀況。這種狀況「注意力」也被修訂得更適切為「關注力的維持」。本研究假設其新啟發式評估法會更適用於影片分享教學平台上做為其評估原則。

This research aims to find new heuristic evaluation principles especially narrow down for instructional video sharing platforms according to the original heuristic evaluation principles. Extending the original heuristic evaluation principles generated by Jakob Nielsen’s, this research is focusing on developing and finding the new evaluation principles on instructional video sharing platforms but not just for the general interfaces.
This research took two different instructional video sharing platforms as the research subjects. One is TEDTalks official website and another one is TEDTalks YouTube channel. And also this research took two kinds of usability methods to find the usability problems, Usability Testing and Heuristic Evaluation. The participants took part in the usability testing experiment to accomplish the setting tasks. We analyzed the data according to the results from usability testing. Heuristic evaluation is also one of the methods to find the usability problems in this research. Experts in user experience domain were asked to finish the heuristic evaluation questionnaires by themselves. In the end of the two experiments, according to the literature review and the user experience, there are lots of similar situations have been pointed out and few have not been listed down in the literature review. Those have not been listed down are likely to consider adding into the new heuristic evaluation principles especially for instructional media sharing platform. The arranged results from usability testing and heuristic evaluation were listed down to do the comparison and analysis.
Analyzing from the two results, there comes one phenomenon happened in the two experiments which is “Attention”. There are lots of conditions refers to the phenomenon. Therefore, in order to check the new adding principle is in relationship to “Attention”, we built up a new heuristic evaluation experiment to inspect the new adding evaluation principles with the descriptions and review checklists for the new adding principle.
Results from the new heuristic evaluation has said that the adding new principle was catching the phenomenon more specifically then only with the ten original evaluation principles. The phenomenon were also specifically revised into “Attention Holding”. With the new adding evaluation principle, this research assumes that it is more appropriate to do this new heuristic evaluation especially for instructional video sharing platform.

中文摘要	I
Abstract	II
致謝	IV
Table of Contents	V
List of Figures	VII
List of Tables	IX
CHAPTER 1 Introduction	1
1.1 Research Background	1
   1.1.1 Terminology	3
1.2 Research Objective and Question	5
1.3 Research Scope and Limitation	6
1.4 Research Process	7
1.5 Thesis Framework	9
CHAPTER 2 Literature Review	10
2.1 Internet Short Video Sharing	10
2.2 Usability in Media Sharing Platform	11
2.3 Design Heuristics and Principles	12
   2.3.1 Usability Evaluation	12
   2.3.2 Eight Golden Rules of Interface Design	15
2.4 Heuristic Evaluation in Different Application Domain	16
   2.4.1 Heuristic Evaluation for Games	16
   2.4.2 Heuristics Evaluation for E-Learning	17
2.5 Summary	18
CHAPTER 3 Experiment 1 – Usability Testing	20
3.1 Usability Testing	20
   3.1.1 Participants	20
   3.1.2 Process	21
   3.1.3 Testing Tasks/Scenarios	23
3.2 Result	26
   3.2.1 Task Completion success rate	26
   3.2.2 Time on Task	34
   3.2.3 Summary of Data	37
3.3 Overall	38
   3.3.1 Overall Ratings	38
   3.3.2 Problem Lists Integrated	41
   3.3.3 Likes, dislikes, participant recommendations	44
CHAPTER 4 Experiment 2 – Heuristic Evaluation	51
4.1 Heuristic Evaluation	52
   4.1.1 Participants	52
   4.1.2 Process	53
4.2 Result	57
   4.2.1 Problem Lists Integrated	66
CHAPTER 5 Experiment 3 – Inspection of New Principles	72
5.1 New Principles Conduct	72
   5.1.1 Results Discussion from UT & HE	72
   5.1.2 Findings from the Results	75
   5.1.3 New Participants	81
   5.1.4 New Process	82
5.2 New Results Arrange and Correct	85
CHAPTER 6 Conclusion	99
6.1 Result Comparison	99
6.2 New Adding Principles	102
6.3 Future Extended Researches	103
References	105
Appendix	110
Attachment 1 – Brief Introductory Questions – TEDTalks official website	110
Attachment 2 – Brief Introductory Questions – TEDTalks YouTube channel	111
Attachment 3 – Exit Questions – TEDTalks official website	112
Attachment 4 – Exit Questions – TEDTalks YouTube channel	113
Attachment 5 – System Usability Scale	114
Attachment 6 – Heuristic Evaluation Questionnaire	115
Attachment 7 – New Heuristic Evaluation Questionnaire	128

                                    

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校內：2016-12-03公開
校外：不公開電子論文尚未授權公開，紙本請查館藏目錄

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