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研究生： 吳彥叡
Wu, Yan-Rui
論文名稱： 港務集團全球化營運關鍵因素分析
The Analysis on the key factors of global operations of International Container Port Corporations
指導教授： 黃國平
Huang, Kuo-Ping
學位類別： 碩士
Master
系所名稱： 管理學院 - 交通管理科學系
Department of Transportation and Communication Management Science
論文出版年： 2018
畢業學年度： 106
語文別： 英文
論文頁數： 156
中文關鍵詞： 海運 、國際進入理論 、決策實驗室分析法 、網路分析法 、方案評估
外文關鍵詞： international entry strategy, maritime companies, ANP, DEMATEL, Alternative evaluation
相關次數： 點閱：60  下載：1 
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    • 臺灣是個依賴國際貿易的海島型國家。由於中國大陸之崛起，臺灣貨櫃港口面臨極大的挑戰，高雄港過去曾經是世界第四大港口，如今排名已大不如前。由Parola和Satta兩位學者的國際進入理論做為基石，本研究建立港務集團海外進入模式之四大主準則與十三項次構面。接著本研究運用決策實驗室分析法(DEMATEL)與網路分析法(Analytic network process)檢視構面與準則之因果關係與權重，最後進行方案評估。分析結果顯示港務集團投資海外市場時，最佳之替選方案為參與中國大陸政府之一帶一路計劃，主準則方面“投資國之政策與政府機關因素 ”與“當地市場狀況”比起“企業本身資源”與“跨國企業策略與母國因素”更加的重要。 另外在次準則的部分，當地“貨源充足” 與“充足市場知識、行銷能力與差異化服務” 為十三項次準則中最重要之次準則。本研究旨在探索海運公司投資海外港口營運時之風險與成功關鍵因素，希望提供海運業管理者在研擬經營管理策略之評估參考。

    Taiwan is an island country heavily relies on international trading activities. However, due to the emergence of mainland China, container ports in Taiwan are facing extreme challenge. Port of Kaohisung, once number four in terms of volume, has already fallen out of top 10.
    From the international entry theory form by Parola and Satta as a foundation, this study developed main criteria and 13 sub-criteria. We employ Analytic Network Process (ANP) and Decision Making Trial and Evaluation Laboratory (DEMATEL) to analyze the priority and cause-effect relationship among criteria and sub-criteria respectively, obtaining the best alternative.
    The result indicates that the best alternative for Taiwan maritime company is to cooperate with China’s one belt one road initiative. The least clever is to rely on our own Taiwanese government. Furthermore, when investing in other market, “Host country political and market conditions” will be more important than “Firms resource and home country factors”. “The potential of goods supply” and “whether the company can provide differentiated service with good market strategy” are two of the most crucial sub-criterions.

    Contents Abstract 2 Contents 5 Tables 7 Figures 10 Chapter 1 Introduction 11 1.1 The Motivations and Background 11 1.2 Research Objectives 18 1.3 Scope of the Study 18 1.4 Research Workflow 19 Chapter 2 Literature Review 21 2.1 Global terminal port operation 21 2.1.1 Global terminal operators 21 2.1.2 Research related to port operations 22 2.2 International Entry mode theory 23 2.2.1 Transaction cost theory 24 2.2.2 Resource-based theory 24 2.2.3 Behavioral theory 24 2.2.4 Bargaining Power Theory 25 2.2.5 Real Option Theory 25 2.2.6 OLI paradigm 25 2.2.7 Theoretical foundation of this study 26 2.3 Establishing Criteria and Sub-Criteria 29 2.3.1 Firm specific resource 29 2.3.2 Home country factors and Corporate goals and strategies 31 2.3.3 Host country political and institutional factors 33 2.3.4 Host country market conditions 36 Chapter 3 Methodologies 39 3.1 Research Structure 40 3.2 Decision Making Trial and Evaluation Laboratory 41 3.2.1 The procedure of DEMATEL 41 3.2.2 Maximum Mean De-Entropy Algorithm 43 3.3 Analytic Network Process 45 3.3.1 The Structure of the ANP 46 3.3.2 The Process of the ANP 49 3.3.3 Selection of Evaluation Sub-Criteria 56 Chapter 4 Results 60 4.1 The Result of DEMATEL 60 4.1.1 The Impact Diagraph Map of main Criteria 63 4.1.2 The Impact Diagram Map of Sub-Criteria under Criterion A 64 4.1.3 The Impact Diagram Map of Sub-Criteria under Criterion B 66 4.1.4 The Impact Diagram Map of Sub-Criteria under Criterion C 67 4.1.5 The Impact Diagram Map of Sub-Criteria under Criterion D 68 4.1.6 The Threshold Value Determined by MMDE 69 4.2 The Analytic Network Process 72 4.2.1 Model construction and problem structuring 72 4.2.2 Pair wise Comparison 76 4.2.3 Inner Dependent Cluster 77 4.2.4 Pair wise Comparison of main factors 78 4.2.5 Pair wise Comparison of Sub-factors 79 4.2.6 Pair wise Comparison matrices for interdependencies 80 4.2.7 Evaluation of Alternatives 81 4.2.8 Supermatrix formation 85 4.2.9 Selection of the best alternative 86 Chapter 5 Conclusions and Suggestions 96 5.1 Conclusion of Findings and Analysis 96 5.2 Limitations and Recommendations for Future Work 104 References 105 Appendix A Questionnaire- Alternatives 111 Appendix B Questionnaire- Delphi method 124 Appendix C Questionnaire- DEMATEL 131 Appendix D Questionnaire- ANP 142 Appendix E Profile of Respondents 155 Appendix F Glossary 156

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