| 研究生: |
黃俊潔 Huang, Chun-Chieh |
|---|---|
| 論文名稱: |
創業投入、創業策略、創業類型與創業績效間關聯性之研究—以台灣電工器材業為例 |
| 指導教授: |
陳正男
Chen, Cheng-Nan |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 企業管理學系 Department of Business Administration |
| 論文出版年: | 2003 |
| 畢業學年度: | 91 |
| 語文別: | 中文 |
| 論文頁數: | 123 |
| 中文關鍵詞: | 資源基礎理論 、電工器材業 、創業 、深度訪談法 |
| 外文關鍵詞: | elctronic industry, in-depth interview, resource based view, entrepreneur |
| 相關次數: | 點閱:186 下載:17 |
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| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
電工材器業為目前台灣深具潛力的產業。中華徵信所根據過去10年(1993年到2002年)公民營企業經營績效前20大企業的產業分佈及比較所作的最新產業評估,電工材器業排名第三。
本研究研以電工器材業為研究對象,利用質性研究中的深度訪談法,對四位創業家進行訪談。藉由訪談資料整理出各項對創業工作具有影響性的資源,並分析各項資源與創業策略與策略類型的關係,及創業策略、類型與創業績效間的關係。
根據訪談結果,本研究發展出12個命題,其中發現,在各項資源中,人際網路所能提供的幫助最多元化;創業者對外部環境的認知多為正面、樂觀的;創業初期所擁有的知識和能力對於創業者所採取的創業策略與創業類型皆有影響;人際網路可使沒有專業技術能力的創業者,在創業初期也能順利展開創業工作。
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