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研究生: 戴杏玲
Ling, Dai-Hsin
論文名稱: 台灣植物色彩資料庫建立與應用之研究
A Study on Constructing a Data-Base of Plant Colors in Taiwan and Its Application
指導教授: 蕭世文
Wen, Hsiao-Shi
學位類別: 碩士
Master
系所名稱: 規劃與設計學院 - 工業設計學系
Department of Industrial Design
論文出版年: 2006
畢業學年度: 94
語文別: 中文
論文頁數: 114
中文關鍵詞: 色差台灣植物自然元素色彩計畫注目性
外文關鍵詞: Taiwan plant, eye-catching effect, color difference, Natural element, color plan
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  • 由於目前消費市塲競爭趨向重視個性化、差異化產品的潮流,使得產品色彩成為市場競爭的動力,講求科學化、系統化、專業化的色彩應用方式「色彩計劃」成為各種設計領域中不可缺少的重要工具。本色彩計畫乃為突顯地方性文化之特色,因國際資訊流通迅速,造成全球性文化的快速形成,區域性文化將受到重視,本土化風格之產品將可提升國際設計形象。
    本研究在建立的植物資料庫,擷取自然植物色素元素為設計題材,以台灣植物色彩運用於人工產品的設計上,使色彩的取樣及色彩計畫的調和理論與生活環境密切結合。
    運用配色理論,提供作為機車產品外裝的色彩計畫。使用測色儀以獲得色樣的精確數值,來校準數位色彩的色差,以便於各種不同色彩空間之轉換。實驗樣本之配色以色彩注目性為主要原則,配合PCCS色彩體系選取試驗色組。經由意象尺度分析到得試驗機車樣本,以SD法進行問卷調查,使意象感覺得以數值化,將形容詞語彙的問卷調查結果進行統計分析,探討不同色彩樣本於色彩體系中配色調合的結果。利用統計分析結果分別探討對色彩及車型對機車意象感覺之影響,使設計師可以在符合消費者意象感覺的條件下,有高度的選擇空間,符合客製化產品的設計原則。
    研究結果為: 1.本研究蒐集之台灣本土特色之植物計有200種。 2.建立代表性之色彩為甜椒色組、蘋婆色組、玉米色組、夏堇色組、米豆色組及海棠色組。 3.上述試驗色組具有動感的、前衛的、個性的、年輕的及實用的等意象,適合使用於機車造型設計。 4.設計應用之特色風格為強調產品之注目性。

    Because of the emphasis on the individuality and product different- tiation, colorization has become the new driving force for the present consumer markets. In-depth knowledge, systematic approach, and profe- ssional expertise have manifested themselves as the needed tool.
    Recent advances in the information technology has resulted in globa-lization of cultures, in contrast, certain localized culture have become a unique style for a region that deservesfurther study.This research will focus on the utilization of local color style in today,s international fashion.
    The database established by this research originates from nature color elements of Taiwan plants. By taking advantage of the research results, one is able to associate color sampling and coordination to better improve our daily life and environment.Man-made coloring products such as motorcycle,s exterior can be precisely matched to fine-tune the color differences by Color Readers in various color space translation.The key to a successful color matching is to produce an eye-catching effect. This can be achieved by using PCCS color system, image analysis, and SD-based questionnaire to quantify the impression. Color descriptions are categorized for further statistic analysis to investigate different color samplings and matching results in various color systems.
    By individually analyzing statistic results of various vehicle colors and models, designers will now have more options to customize products based on consumers’feedbacks.
    Our research results are as follows: 1.Collect 200 species qualified for Taiwan local plants per our research conclusions.
    2. Establish representative binary-color sets: Sweet Pepper, Ping-Pong, Corn, Torenia, Rice Bean and Begonia. 3. These binary-color sets have the dynamic, advance guard, individual, young and practical, etc.in the aforesaid image, suitable for using it in motorcycle model design. 4. Discover the style of design application for products eye-catching effect.

    摘要.......................................................................... - 1 - 表目錄........................................................................ - 5 - 圖目錄........................................................................ - 5 - 第一章 緒論................................................................. - 7 - 1-1 研究動機.................................................................- 7 - 1-2 研究目的................................................................- 14 - 1-3 研究限制................................................................- 14 - 1-4 論文研究架構.............................................................- 15 - 第二章 相關文獻探討........................................................... - 17 - 2-1 色彩體系簡介.............................................................- 17 - 2-1-1 CIE System ........................................................... - 17 - 2-1-2 Munsell System ........................................................ - 18 - 2-1-3 Colorcurve System ...................................................... - 20 - 2-1-4 PCCS System .......................................................... - 20 - 2-2 色票介紹................................................................- 22 - 2-2-1. 貝頓PANTONE 色票................................................. - 23 - 2-2-2. 日本色研PCCS 色票................................................. - 23 - 2-2-3 色彩曲線Colorcurve 色票............................................... - 25 - 2-3 色彩的注目性.............................................................- 25 - 第三章 基本理論介紹........................................................... - 27 - 3-1 色彩學之理論基礎.........................................................- 27 - 3-1-2 測色法.............................................................. - 31 - 3-1-3 配色理論............................................................ - 32 - 3-1-4 色差之表示.......................................................... - 37 - 3-2 統計學之理論基礎.........................................................- 38 - 3-2-1 意象尺度分析法...................................................... - 38 - 3-2-2 SD 語意差異法........................................................ - 39 - 3-2-3 ANOVA 多變量分析法................................................. - 40 - 第四章 研究方法與步驟......................................................... - 43 - 4-1 植物資料庫建立...........................................................- 44 - 4-2 色組注目性的計算及分群...................................................- 45 - 4-3 機車樣本分析.............................................................- 67 - 4-4 試驗機車之製作...........................................................- 69 - 4-5 色組的選擇...............................................................- 69 - 4-6 機車意象形容語詞的確認...................................................- 70 - 第五章 案例驗證............................................................... - 72 - 5-1 模型機車配色.............................................................- 72 - 5-2 以注目性為原則....................................................... - 72 - 5-3 試驗色組之R,G,B 值與LAB 值之轉換.........................................- 75 - 5-4 變異數分析...............................................................- 77 - 5-4-1 變異數分析表之繪製.................................................. - 77 - 5-4-2 變異數分析結果探討.................................................. - 80 - 5-4-3 後續檢定 ( Post Hoc Procedure ) :多重平均數比較法......................... - 81 - 第六章 結果與討論............................................................ - 83 - 6-1 各機車形容語詞設計方向的探討.............................................- 83 - 6-2 機車意象語詞設計參考表...................................................- 85 - 6-3 消費者較為喜歡的機車感覺預測.............................................- 86 - 6-4 機車色彩喜好之預測.......................................................- 87 - 第七章 結論與建議............................................................. - 91 - 7-1 本研究之結論.............................................................- 91 - 7-2 本研究的建議.............................................................- 92 - 參考文獻..................................................................... - 94 - 附 錄....................................................................... - 97 -

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