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研究生：	林仲壕 Lin, Chung-Hao
論文名稱：	低成本航空在台發展之不利因素分析 Unfavorable Factors of Developing Low-Cost Carriers in Taiwan
指導教授：	林清一 Lin, Chin-E
學位類別：	碩士 Master
系所名稱：	工學院 - 民航研究所 Institute of Civil Aviation
論文出版年：	2010
畢業學年度：	98
語文別：	英文
論文頁數：	96
中文關鍵詞：	低成本航空、深度訪談
外文關鍵詞：	low-cost carrier, in-depth interview
相關次數：	點閱：103 下載：3
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隨著歐美低成本航空公司以其特出的營運概念成功獲利數載，東南亞的低成本航空市場亦正處方興未艾之際，然而，至今仍無國籍低成本航空公司投入國際空運市場。綜觀我國飛航環境，是否存在不利其發展的條件因素，爰此，進行本研究。為求瞭解實際情況，本研究藉由專家深度訪談的方式，與民航局、國籍航空公司以及旅行社等六位從業人員就法令規範、機場環境以及市場區隔等三大構面所擬之相關問題進行訪談。研究結果包括三項論點：（一）我國與鄰國並未簽署「開放天空」協議，雙邊協定多存有運量及指定等限制，且未來藍圖並無納入低成本航空；（二）異於歐美與東南亞等地，國內各機場運能均未至難以負荷之勢，且時間帶取得難以逾越「祖父優先權」的鴻溝；（三）旅行社於售票通路中仍顯強勢，且其深具市場優勢之「團體套裝旅遊」仍為多數國人首選。本研究認為就現況而言，國內整體的空運環境確實存有諸多有形無形之背景因素或營運上可以預期的挑戰，其均不利於低成本航空的發展。

While Southeast Asian low-cost carriers (LCCs) have been vivacious in expanding their business within the region for years, there has been hardly any national LCC setting foot in international air travel market despite foreign LCCs’ potent entry. The objective of this thesis is to explore the unfavorable factors existing in Taiwan’s air-travel environment to restrain LCCs’ development by method of in-depth interview with practical experts, including Civil Aeronautics Administration, national airlines, and travel agency. In terms of three primary aspects: laws and regulations, airport environment, and market segmentation, the results indicated the logic that it is definitely impossible for Government to deregulate international market for shielding national airlines from uneven profitability. By comparison, there is no overcrowded traffic among Taiwan’s airports, relatively, facilitating establishment of tailor-made terminal in Southeast Asia. Marketing power of tickets is still in travel agencies’ hand with their competitive “group packaged tour”. The authors concluded that national LCCs are at a distinct disadvantage in Taiwan’ air transportation industry, if any.

中文摘要	i
ABSTRACT	ii
誌謝            iii
CONTENTS	v
LIST OF TABLES	viii
LIST OF FIGURES	ix
CHAPTER I Introduction	1
1 Background	1
1.1 A new phenomenon sweeps the world	1
1.2 A delaying boom of LCCs in Asia	2
2 Motivation	2
3 Objective	3
4 Scope 	3
5 Outline 	4
CHAPTER II Literature Review	5
1 History of low-cost carriers	5
2 The Southwest way	6
2.1 Low-fare airlines 	6
2.2 Market segmentation	7
2.3 Ten-minute turn 	9
3 The low cost carriers’ business model	10
4 Impact of deregulation on LCCs’ development	12
4.1 Domestic regulatory barriers and deregulation	12
4.2 Regional regulatory environment and deregulation	15
5 Impact of low-cost model on airports	17
5.1 Demands of LCCs for airports	17
5.2 Changing relationship between LCCs and airports in Europe	19
5.3 Lack of Secondary airports in Asia	20
5.4 Low-cost terminals in Asia	21
6 Impact of low-cost model on market condition	22
6.1 Airline distribution model	22
6.2 Relationship between airline and travel agent	24
CHAPTER III Methodology	26
1 In-depth interview	26
2 Interview subjects	27
3 Design of interviewing questions	28
4 Research procedures	34
CHAPTER IV Result and Discussion	36
1 Aspect of laws and regulations	36
1.1 Access to traffic right	36
1.2 Access to airport timeslot	39
1.3 Takeoff and landing quota in domestic airports	41
2 Aspect of airport environment	42
2.1 Duplication of European and Southeast Asian experience	42
2.2 Bargaining power of EU LCCs against airport charges	49
2.3 Quick turnaround times	52
3 Aspect of market segmentation	55
3.1 Asian travel agency’s strong role	55
3.2 Southeast Asian LCCs’ aggressive entry	57
3.3 Customer’s authorization to travel agency	59
3.4 User pays 	61
4 Aspect of LCCs’ opportunity in cross-strait market	63
4.1 Influence of Chinese LCCs’ entry	63
4.2 China’s secondary airports	67
5 Summary	72
CHAPTER V Conclusion and Suggestion	73
1 Conclusion	73
2 Suggestion	75
REFERENCES	76
APPENDIX I	83
APPENDIX II	86
APPENDIX III	90
APPENDIX IV	93


                                    

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