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研究生: 廖品傑
Liao, Pin-Chieh
論文名稱: 公司資源對聯盟型態決定性之研究
指導教授: 曾瓊慧
Tseng, Chiung-Hui
學位類別: 碩士
Master
系所名稱: 管理學院 - 國際企業研究所
Institute of International Business
論文出版年: 2005
畢業學年度: 93
語文別: 中文
論文頁數: 56
中文關鍵詞: 規模聯盟鏈接聯盟資源相似度
外文關鍵詞: resource similarity, link alliance, scale alliance
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  •   本研究的目的在探討兩家企業之間的「資源相似度」對其聯盟之型態的影響,以一九九五年一月至二OO四年十二月十年之間華爾街日報所刊載的策略聯盟事件為樣本,並透過羅吉斯迴歸與階層迴歸方法進行實證研究。

    實證結果顯示:
    1.資源相似度高時,兩家企業所貢獻的資源會傾向一致;而雙方資源的差異愈大時,雙方貢獻的資源傾向不一致,但是結果並不顯著。
    2.當聯盟涉及股權時,對資源相似性和聯盟型態的關係有正面強化的效果,亦即當聯盟涉及股權時,資源相似度高的企業之間所貢獻的資源會更趨於一致,更容易形成規模聯盟。
    3.當聯盟雙方的國籍相同時,對資源相似性和聯盟型態之間的關係有正面強化的效果,亦即當聯盟涉及股權時,資源相似度高的企業之間所貢獻的資源會更趨於一致,更容易形成規模聯盟,但其影響並不顯著。
    4.當聯盟雙方的產業相關時,會減弱資源相似性和聯盟型態之間的關係,但其影響並不顯著。

      This thesis investigates the relationship between 「the degree of resource similarity between two firms」and their「alliance structure」. The sample covers the strategic alliances disclosed on Wall Street Journal during a ten-year period from January 1995 to December 2004. Logistic regression and hierarchical regression were used to test the hypotheses.

    The results are summarized as follows:
    1. Partner firms tend to contribute the same kind of resources to the strategic alliances when their original firm resources are similar, and tend to contribute different kind of resources when their resource similarity is low. Despite that the relationship is in the same direction as predicted, it is not statistically significant.
    2. The relationship between「degree of resource similarity between two firms」and the「alliance structure」is strengthened when the alliance involves equity.
    3. The relationship between「degree of resource similarity between two firms」and the「alliance structure」is strengthened when partner firms come from the same country. However, this moderating role of partner nationality is not statistically significant.
    4. The relationship between「degree of resource similarity between two firms」and the「alliance structure」is weakened when partner firms come from related industries. However, this moderating role of industry relatedness is not statistically significant.

    第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究問題 3 第三節 研究流程 4 第二章 文獻探討 5 第一節 策略聯盟的定義 5 第二節 聯盟結構 7 第三節 資源基礎理論 13 第四節 公司資源與聯盟型態之關聯性 16 第三章 研究架構與研究假設 19 第一節 研究架構 19 第二節 研究假設之建立 20 第四章 研究設計 26 第一節 資料來源與樣本選擇 26 第二節 研究變數與操作型定義 27 第三節 樣本結構 31 第四節 實證方法 32 第五章 研究結果分析與討論 35 第一節 資源相似度與聯盟型態之羅吉斯迴歸分析 36 第二節 階層迴歸及分群分析 37 第六章 結論與建議 43 第一節 研究結論 43 第二節 研究貢獻 45 第三節 研究限制及建議 47 參考文獻 51

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    中文部分
    1.林晉寬,「從資源基礎理論探討資源特性與成長策略之關係」,博士論文,國立政治大學企業管理研究所,民國八十四年。
    2.劉士豪,「資訊系統與組織競爭優勢關係之研究-資源基礎理論之應用」,博士論文,國立政治大學企業管理研究所,民國八十三年。
    3. Cyrus Frediheim著,譚天 譯,策略聯盟—聯盟將使全球商務改頭換面,智庫文化,2000。

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