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研究生：	李翊寧 Lee, Yi-Ning
論文名稱：	童趣相機之魅力要素研究 A study of the attractive factors for the kidult camera
指導教授：	何俊亨 Ho, Chun-Heng
學位類別：	碩士 Master
系所名稱：	規劃與設計學院 - 工業設計學系 Department of Industrial Design
論文出版年：	2015
畢業學年度：	103
語文別：	英文
論文頁數：	117
中文關鍵詞：	童趣相機、魅力工學、評價構造法、數量化I類
外文關鍵詞：	Kidult cameras, Miryoku Engineering, Evaluation Grid Method, Quantification Theory Type I
相關次數：	點閱：208 下載：20
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全球數位相機市場由於受到智慧型手機的威脅使得市場持續縮減(許桂芬, 2014)，然而富含童趣精神的LOMO相機抑或拍立得相機，卻仍能在低靡的相機產業中擁有不減反增的用戶數，因此，作者認為童趣相機理應有其不乏之魅力與價值，並認為探討吸引使用者的童趣相機魅力因子，對於這個持續萎縮的相機產業有其商業價值存在。
本研究將透過魅力工學評價構造法之操作，訪談受過四年以上設計教育訓練之20歲以上男性女性各五人，捕捉其個人所認知的童趣相機魅力因子。接續，為使各魅力因子更為精準及具代表性，本研究將藉由KJ法簡化各魅力因子，並將提及次數最高的五大抽象感受【稚氣可愛的】、【好玩有趣的】、【復古懷舊的】、【柔和溫暖的】及【熱情活力的】整理成下一階段問卷之主軸以擴大數據資料之蒐集。最後，經由問卷的發放、數量化I類的統計分析，作者便能掌握五大抽象感受與童趣相機間之相關程度，以及各項目(原始評價項目)及類目(具體評價項目)之影響權重。
透過對於童趣相機魅力因子之研究及探討，作者期望所分析、統整之成果能給予業界更多實質的建議與助力，並使設計出的產品能更為符合消費者的需求及期待。

The global digital camera market is continuing to shrink because of the expanding smart phone market (Syu, 2014). However, cameras with the Kidult spirit, such as LOMO cameras and Fujifilm Checky, can still increase their number of users in this declining market. Thus, the author explores Kidult cameras' particular attractiveness and presents some suggestions of value to the industry.
Using the Evaluation Grid Chart of Miryoku Engineering, the author interviewed five male and five female participants, who were over 20 years old and had studied industrial design for more than four years, to catch the personal cognition of attractiveness of Kidult cameras. In order to make the attractive factors more representative, the author used the KJ Method to simplify the items. These evaluation items were selected to form the questionnaire in the next step. Finally, by using the Quantification Theory Type I, the author realized the correlated extent between different attractive factors and grasped the weight between distinct items and categories.
Overall, through researching and discussing the attractive factors of Kidult cameras, the author wish to propose more concrete suggestions to the industry to help improve the declining camera market basing on the results of this analysis.

摘要	i
SUMMARY	ii
ACKNOWLEDGEMENTS	iii
TABLE OF CONTENTS	iv
LIST OF FIGURES	viii
LIST OF TABLES	ix
CHAPTER 1 INTRODUCTION	1
1.1 Background and Motivation	1
1.2 Purpose of Research	4
1.3 Research Scope	5
1.4 Framework of Research Process	6
CHAPTER 2 LITERATURE REVIEW	8
2.1 Kidult Cameras	8
2.1.1 LOMO cameras	8
2.1.2 Polaroid and Fujifilm Checky	9
2.1.3 Brief Summary	10
2.2 Development of Kidult	11
2.2.1 Origin of Kidult	12
2.2.2 Meaning of Kidult	12
2.2.3 Brief Summary	13
2.3 Miryoku Engineering	14
2.3.1 Miryoku Engineering	14
2.3.2 Evaluation Grid Method	15
2.3.3 Brief Summary	15
CHAPTER 3 EXPERIMENT	17
3.1 Framework of Experiment	17
3.2 Content of Experiment	18
3.2.1 Pre-Experiment	18
3.2.2 The First Phase of Experiment and Analysis	21
3.2.3 The Second Phrase of Experiment and Analysis	24
3.3 Brief Summary	31
CHAPTER 4 ANALYSIS	32
4.1 Pre-Experimental Planning	32
4.2 Analysis using the Quantification Theory Type I	32
4.3 Design Verification of Kidult Camera	41
CHAPTER 5 CONCLUSION	44
5.1 Research Conclusion	44
5.2 Research Contribution	45
5.3 Research Review	45
5.4 Prospective Research Suggestion	46
REFERENCES	47
Appendix A 中文論文	51
第一章、緒論	51
1-1研究背景與動機	51
1-2研究目的	54
1-3研究範圍與限制	55
1-4研究流程架構	56
第二章、文獻探討	57
2-1 童趣相機	57
2-1-1 LOMO相機	57
2-1-2 拍立得相機	58
2-1-3 小結	60
2-2 Kidult現象及其發展	60
2-2-1 Kidult名詞起源	61
2-2-2 Kidult內涵與意義	62
2-2-3 小結	63
2-3 魅力工學	63
2-3-1 魅力工學	64
2-3-2 評價構造法	65
2-3-3 小結	66
第三章、研究方法與步驟	67
3-1實驗架構與流程	67
3-2實驗內容	68
3-2-1 前置實驗	68
3-2-2 第一階段實驗與分析	71
3-2-3 第二階段實驗與分析	73
3-3小結	81
第四章、分析與討論	82
4-1 實驗前期規劃	82
4-2 數量化I類之分析與討論	82
4-3 童趣相機魅力之設計驗證	91
第五章、結論	93
5-1 研究結論	93
5-2 研究貢獻	94
5-3 研究檢討	94
5-4 後續研究建議	95
Appendix B 受訪者之個人評價構造圖	96
B.1受訪者B之評價構造圖	96
B.2受訪者C之評價構造圖	97
B.3受訪者D之評價構造圖	98
B.4受訪者E之評價構造圖	99
B.5受訪者F之評價構造圖	100
B.6受訪者G之評價構造圖	101
B.7受訪者H之評價構造圖	102
B.8受訪者I之評價構造圖	103
B.9受訪者J之評價構造圖	104
Appendix C 具體評價項目之簡化表格	105
Appendix D 童趣相機魅力因子問卷	108
Appendix E童趣相機魅力因子問卷(驗證)	115
                                    

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