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研究生：	余至軒 Yu, Chih-Hsuan
論文名稱：	智慧型手機翻頁過場動畫之魅力評價 Evaluation for Attractiveness of Animated Page Transitions on Smartphones
指導教授：	何俊亨 Ho, Chun-Heng
學位類別：	碩士 Master
系所名稱：	規劃與設計學院 - 工業設計學系 Department of Industrial Design
論文出版年：	2014
畢業學年度：	102
語文別：	英文
論文頁數：	62
中文關鍵詞：	翻頁過場動畫、使用者介面、魅力工學、數量化I類、評價構造法
外文關鍵詞：	Animated Page Transitions, User Interface, Miryoku Engineering, Quantification Theory Type I, EGM
相關次數：	點閱：147 下載：11
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今日之智慧型手機多具備高效能晶片及高解析螢幕，使用者介面上繁雜資訊量早已超越了使用者感官的負載及解析的能力。有鑒於此，過場動畫在使用者介面中扮演極為重要的角色。過場動畫不僅能幫助使用者有效率地解讀及理解使用者介面上的資訊，同時也可以使資訊的呈現更為順暢、自然，具有吸引力。

一般而言，由於智慧型手機相較於平板或是電腦，螢幕顯得偏小，而造成呈現資訊上的限制。因此，翻頁過場動畫很頻繁的被使用在智慧型手機當中，因為使用者必須頻繁的在頁面間切換來尋找所需要的資訊。有鑒於此，翻頁過場動畫的形式不僅關鍵地影響了使用者閱讀及操作的體驗，同時也可以使得使用者介面看起來更獨特且具有吸引力。本研究從訪談中汲取了翻頁過場動畫之具體及抽象之魅力因子，並分析釐清不同因子與使用者偏好間之關係。

本研究之目標為建立智慧型手機之翻頁過場動畫在使用者介面上之設計準則，提供軟體開發者及使用者介面設計師選擇或設計符合使用者情感之翻頁過場動畫。此研究應用了魅力工學中之評價構造法及數量化I類來蒐集質性及量化資料，並進行分析討論，得到智慧型手機翻頁過場動畫之魅力因子及評價。根據分析結果，整理成五個向度的魅力因子：「介面操控感」、「流暢度」、「空間延伸感」、「閱讀成就感」、「自然直覺感」。而研究結果顯示，智慧型手機上的翻頁過場動畫與使用者的手勢互動、視覺動線、新資訊進入的方式與邏輯性具有高度相關性。

Nowadays, advances in technology have made smartphones equipped with high performance chips and high resolution displays. The overloaded data displays are increasingly complex in user interface and exceed human perceptual capacity to efficiently interpret them. Consequently, animated transitions in user interface play a fundamental role of supporting the user in integrating and relating information across displays and representations. In fact, judiciously applying animated transitions can make the user interface easier to understand, feel smoother, more natural, and be more appealing.

In general, animated page transitions are frequently and broadly applied in reader applications on smartphones, because the screen size of smartphones is limited so that users have to frequently switch different contents and categories between screens. In this way, the form of animated page transitions crucially affects the reading experience, and helps to create the uniqueness and appealing of reader applications. This paper describes how the constituent elements of animated page transitions affect user emotions, and clarifies the relationships between different types of page transitions and users reactions.

The aim of this paper is to build an interface design principle of animated page transitions on smartphone for helping mobile application developers to select the suitable page transitions according to user emotions. This study applied Evaluation Grid Method and Quantification theory type I based on Miryoku engineering to figure out the attractiveness of various types of animated page transitions. We summarize five dimensions of attractiveness of animated page transitions, which include “User Control”, “Fluency”, “Spatial Extension”, “Reading Satisfaction”, and “Natural and Intuitive”. The results show that animated page transitions on smartphones have the strong relation with user gestures, visual movement, and the logicality of how information appears on the screen.

摘要	i
SUMMARY	ii
ACKNOWLEDGEMENTS	iii
TABLE OF CONTENTS	iv
LIST OF TABLES	vi
LIST OF FIGURES	vii
CHAPTER 1 INTRODUCTION	1
1 Research Background and Motivation	1
2 Research Purpose	3
3 Structure of the Study	3
CHAPTER 2 LITERATURE REVIEW	5
1 Animated Transitions	5
1.1 Categories of Animated Transitions	5
1.2 Motion Principles of Animated Transitions	7
1.3 Current trends in Animated Transitions	10
1.4 Brief Summary	12
2 Miryoku Engineering	13
2.1 KJ Method	14
2.2 Evaluation Grid Method (EGM)	14
2.3 Quantification Theory Type I	15
CHAPTER 3 RESEARCH METHOD AND STEPS	16
1 Research Procedure	16
2 Sample Preparation	16
3 In-depth Interview	18
4 Questionnaire Design	19
CHAPTER 4 EXPERIMENT RESULTS AND DISCUSSION	21
1 In-depth Interview	21
2 EGM Structure	22
3 Feature Coding	23
4 Demographic Characteristic of Participants	26
5 Quantification Theory Type I Analysis	27
5.1 Descriptive Statistics of Attractiveness Factors	27
5.2 Quantification Theory Type I Analysis of Attractiveness Factors	29
6 Summary and Suggestions	33
6.1 The Transition Provides Impression of Information Architecture	34
6.2 Users Have the Authority to Control the State of Page Turning	35
6.3 The Logicality of How New Information Gets into the Current State	36
6.4 The Page Transition Reduces the Disturbed Factors	37
6.5 The Page Transition Reduces Waiting Anxiety	38
6.6 Extension of the Visual Movement	39
6.7 Pages Are Seems to Be Tidy Up to Another Space	39
6.8 The Page Transition Provides the Physical and Mental Feedback after Reading	40
6.9 To Simulate the Reading Experience of Paper Books	40
6.10 The Page Transition Follows Physical Principles	41
6.11 Gradually variation of transitions	42
CHAPTER 5 CONCLUSIONS AND SUGGESTIONS	43
1 Conclusions	43
1.1 User Control	43
1.2 Fluency	44
1.3 Spatial Extension	45
1.4 Reading Satisfaction	45
1.5 Natural and Intuitive	45
2 Summary and Suggestions	46
3 Limitations of The Study	48
4 Future Work	48
REFERENCES	50
Appendix THE SIMPLIFIED ITEMS	53
A.1 The Simplified Items of Abstract Reasons	53
A.2 The Simplified Items of Original Reasons	54
B. The Questionnaire Sample	55
                                    

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校內：2017-09-09公開
校外：2017-09-09公開

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