臺灣的共享機車蓬勃發展帶來許多便利，卻也帶來許多抱怨。然而這些不滿並非來自企業所供服務，而是出自其他使用者的不當行為所造成的影響。因此企業不但要基本維運，還需額外耗費經費與精力來維護。而共創價值行為可為帶來企業好處，像是顧客參與行為，顧客透過自行配合企業、遵守規則而獲得服務；顧客公民行為，可使顧客產生利他行為，甚至替企業維護良好的服務，創造雙贏的價值。
故本研究以顧客公民行為做出發點，探討有哪些因素會影響顧客的共創價值行為。透過QVS架構，針對服務品質、感知價值與滿意度作為前因，探討是否會直接或間接地影響顧客公民行為。而因應共享機車須結合手機應用程式才可提供服務，故本研究藉平台與移動性討論服務品質。而共享機車所提供之服務除了通勤，也可用於娛樂方面，所以我們透過功利與享樂價值作為衡量，探討共享機車服務能讓使用者的感知價值。
本研究共蒐集387份有效問卷，並以結構方程模式進行分析。研究結果顯示，滿意度會直接透過服務品質與感知價值對顧客參與行為與顧客公民行為產生正面顯著影響，而感知價值也會直接透過服務品質產生正面顯著影響。本研究將針對結果進行討論並提供相關企業與學者相關管理之建議與未來研究方向。

Shared e-scooter, which has been all around in Taiwan, brings convenience but been complained as well. However, it was not about the service but the misbehavior of other users. Hence, the firms not only have to basic maintain but extra fee and force to maintain their service. Co-creation behavior could bring different benefits for the firms. On one hand, having customer participation behavior could have the service by self through cooperation with the firms or the rules. On the other hand, having customer citizenship behavior could make benefits toward others or firms that enhancing the service of the firms, thereby.
Thus, this research takes customer citizenship behavior as the starting point. Drawing on QVS framework, we empirically investigate the effects of service quality, perceived value, and satisfactions on co-creation behavior. Based on shared e-scooter need app to make customer have service, we separate platform and mobility to discuss service quality. Considering the service of shared e-scooter provide to commute or entertain, we use utilitarian and hedonic value to investigate the perceived value.
Retrieved 387 valid questionnaires, this study analyzed by SEM. The results show that satisfaction has a positive and significant effect on customer participation behavior and customer citizenship behavior. The service quality has a positive and significant effect on perceived value and perceived value has a positive and significant effect on satisfaction. According to the results, we discuss and provide implications for both practitioners and academics.

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