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研究生: 翁美妮
Anyamanee Maithong
論文名稱: Why We Buycott: The Moderating Roles of Power Distance Beliefs and Temporal Distance
Why We Buycott: The Moderating Roles of Power Distance Beliefs and Temporal Distance
指導教授: 王鈿
Wang, Tien
學位類別: 碩士
Master
系所名稱: 管理學院 - 國際經營管理研究所
Institute of International Management
論文出版年: 2022
畢業學年度: 110
語文別: 英文
論文頁數: 73
外文關鍵詞: Political Ideology, Political congruence, Political consumerism, Liberal, Conservative, Altruism, Buycott, Power distance belief, Temporal distance
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  • ABSTRACT I ACKNOWLEDGEMENTS II TABLE OF CONTENTS III LIST OF TABLES V LIST OF FIGURES VI CHAPTER ONE INTRODUCTION 1 1.1 Research Background. 1 CHAPTER TWO LITERATURE REVIEW 6 2.1 Political Ideology. 6 2.2 Political Consumerism. 8 2.3 Political Altruism. 11 2.4. Power Distance Belief. 15 2.5 Psychological Distance. 19 CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 25 3.1 Research Framework. 25 3.2 Methodology. 26 3.2.1 Measurement of Independent Variable. 27 3.2.2 Measurement of Moderator Variable. 28 3.2.3 Manipulation Check. 33 3.2.4 Measurement of Mediator Variable. 34 3.2.5 Measurement of Dependent Variable. 35 3.2.6 Measurement of Control Variable. 35 3.2.7 Demographic Measurement. 36 3.3 Data Analysis Procedure. 36 CHAPTER FOUR RESEARCH RESULTS 38 4.1 Data Collection. 38 4.2 Characteristics of Respondents. 38 4.3 Descriptive Statistics. 40 4.4 Factor Loading and Reliability Test. 42 4.5 Pearson Correlation. 45 4.6 Manipulation Check. 45 4.7 Hypothesis Testing. 46 CHAPTER FIVE CONCLUSION AND SUGGESTIONS 55 5.1 Research Discussion. 55 5.2 Theoretical Implications. 57 5.3. Managerial Implications. 58 5.4 Limitation and Direction for Future Research. 59 REFERENCES 61 APPENDICES 66 Appendix 1: Questionnaire in Thai translation 66

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