The environment of Ontario is changing and the Ontario government has reacted by introducing the green energy act. This act encourages the investment in green energy alternatives in Ontario. People of Ontario are facing rising energy costs and increased taxes. Therefore this study wants to examine the willingness of Ontarians to be environmentally friendly, focusing on the implementation of renewable energy. Using the theory of planned behavior, data was collected. Using confirmatory factor analysis and structural equation modeling, data was analyzed. All hypotheses were supported. This can be interpreted that many factors determine one’s willingness to engage in environmentally friendly behavior. Descriptive statistics are examined to see significant relationships and it was found that that gender plays a large significant role on intentions, while income plays a small significant role. All other demographic variables are not significant, including; location, education, age and marital status.

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