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研究生：	黃富隆 Wanichtanarak, Jessada
論文名稱：	The Patterns of Consumption: An Exploration of Thai Diaspora Consumers in Taiwan The Patterns of Consumption: An Exploration of Thai Diaspora Consumers in Taiwan
指導教授：	高如妃 Kao, Faye Ju-Fei
學位類別：	碩士 Master
系所名稱：	管理學院 - 國際經營管理研究所 Institute of International Management
論文出版年：	2015
畢業學年度：	103
語文別：	英文
論文頁數：	89
外文關鍵詞：	Thai diaspora consumer, home consumption environment, host consumption environment
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This study explores Thai consumers’ consumption patterns in the condition of different consumption environment. By employing home theory developed by Gustafson (2001) as a guiding framework, along with in-depth interview as a method
for conducting this qualitative research. It is found that Thai diaspora consumers have a good ability to adapt to different consumption environment, while they are still appreciating products from their homeland. Apart from that, they also experience a desiring for home during a period they absent from it. These three main distinctive patterns of consumption are characterized: (1) adaptability, (2) attachment, and (3) nostalgia. A perspectives gained from Thai diaspora consumers expand current understandings of acculturation, assimilation, and globalization.

ABSTRACT .......I
TABLE OF CONTENTS .......II
LIST OF TABLES ...... V
LIST OF FIGURES......VI
CHAPTER ONE INTRODUCTION .... 1
1 Research Background. .... 1
2 Research Objective..... 3
3 Research Purposes. ...... 3
4 Research Contributions. ..... 3
5 Research Structure..... 3
CHAPTER TWO LITERATURE REVIEW.... 5
1 Theoretical Framework: Gustafson’s Three-Pole Triangular Perspectives. ....... 5
1.1 Self....... 5
1.2 Self-others. ...... 6
1.3 Environment. ...... 6
1.4 Environment-self. ..... 6
1.5 Others....... 7
1.6 Others-environment. .... .7
1.7 Self-others-environment. .... 7
2 Relevant Researches. .... 9
2.1 Diasporas in Canada. .... 9
2.2 American Diaspora..... 10
2.3 Greenlandic Diaspora.... 10
2.4 Chinese Diaspora...... 12
2.6 Kenyan Diaspora. ..... 14
2.7 Asian Diaspora. ...... 15
2.8 Nomadic Diaspora. .... 15
2.9 Thai Diaspora. ..... 17
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY... 18
1 Data Sampling..... 18
1.1 Sampling Technique. .... 18
2 Sample Size. ..... 19
3 Data Collection..... 19
3.1 Data Collection Method.... 19
4 Data Analysis..... 20
4.1 Analysis Process...... 20
5 Preparation..... 20
5.1 Language...... 20
5.2 Etiquette. ..... 21
5.3 Time and Location..... 21
6 Brief Biography of Informants. ... 22
CHAPTER FOUR RESEARCH RESULTS..... 25
1 Adaptability...... 25
1.1 Income...... 26
1.2 Third Parties. ..... 27
1.3 Working Style. ..... 29
1.4 Environment. ..... 29
2 Attachment...... 33
2.1 Good Memories..... 33
2.2 Taste. ....... 35
2.3 Smell....... 36
2.4 Image....... 37
2.5 Touch....... 38
2.6 Quality....... 40
3 Nostalgia....... 41
CHAPTER FIVE CONCLUSION AND SUGGESTIONS .... 45
1 Research Conclusion and Discussion.... 45
2 Managerial Implications..... 48
3 Limitations of the Study. .... 49
REFERENCES...... 50
APPENDICES...... 52
Appendix 1: Interview Transcripts. ... 52
Appendix 2: Research Consent Form... 88
                                    

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校內：2020-07-31公開
校外：2020-07-31公開

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