This study investigates the effects of Buddhist philosophy on personal financial well-being. To determine financial well-being, compulsive buying behavior, prudent wealth management behavior, financial risk tolerance and financial desire discrepancy are treated as measurement for this study. The literature shows that religion influences an individual ethic, belief, behavior, personality, and habit. However, most of previous studies focus on general religiosity. This study focuses on the specific Buddhist philosophy named “The Four Immeasurables” which are compassion, loving kindness, empathetic joy, and equanimity.
The empirical result from 373 international Buddhist respondents shows that “The Four Immeasurables” doctrine positively influences personal financial well-being. It has significant negatively affect to compulsive buying behavior and financial risk management, and has positively effect to prudent wealth management behavior. Although, The Four Immeasurables doctrine has positively effect to financial desire discrepancy, they do show the significant relationship. The current research contributes to financial behavior and personal ethical financial literature. In practical, financial institution can use this finding to better understand Buddhist customers and develop new product and service to match with customers’ preference.

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