典範轉移往往會造成一產業之動盪，且在科技日新月異的今日，其頻率更有上升之可能。是以，在技術之典範轉移的情境下，企業需如何調整、轉變既有之商業模式，藉此面對典範轉移下所發生之挑戰並永續經營，乃是值得討論之議題。於此，本研究結合商業模式與交織理論兩大學術觀點，針對既有企業身處於技術之典範轉移的情境中，探究其商業模式之轉變歷程，於探究過程中，將透過交織理論進行實務現象之解構，並奠基於此分析結果下，透過商業模式帆布圖進行實務企業商業模式之呈現。

於研究方法處，本研究所採行的乃是質性研究法中之個案研究法，以期能夠針對實務個案進行深度之探索與分析。同時，於個案發現處之實務個案，本研究透過理論抽樣，選取與本文理論視角具高度相關之傳統品牌機車經銷商議題進行討論，關鍵在於，其身處在機車產業於技術上發生典範轉移的情境之中，且在此典範轉移的狀況下，更進一步引領電動機車之興起，並帶給傳統品牌機車經銷商莫大之威脅，是以部分的傳統品牌機車經銷商，開始觀察並試圖學習新興品牌電動機車經銷商之商業模式，並針對既有之商業模式進行調整。於研究討論處，將彙整各類型之機車經銷商的模式，並從中透過交織理論說明其轉變之歷程。此外，本研究亦於意涵處提出數點說明，期許藉此得以為學術界及實務界提供相關貢獻，並在文末處，進行研究限制與未來研究方向之說明。

Paradigm shifts tend to destabilize an industry, and their frequency is likely to increase in today's rapidly changing technology. Therefore, in the context of the paradigm shift in technology, how enterprises need to adjust and transform their existing business models to face the challenges of paradigm shift and continue to operate sustainably is a topic worth discussing. In this research, we will use the view of Business Model and Assemblage Theory to understand how enterprises adjust their business model, for the model of enterprises in technology transfer situations. In research methods, this research adopts the case study method of qualitative research method to explore and analysis of practical cases. At the same time, this study through the method of triangulation to select the cases of scooter dealers, the key lies in the fact that they operate in the scooter industry in the situation of the model on technology transfer, and in this paradigm shift, further lead to the rise of electric scooters, and gives the traditional brand scooter dealers a great deal of threat, is a part of the traditional brand scooter dealer, began to observe and try to learn emerging brand of electric scooter dealers business model, and aims at both the business model of adjustment. In research and discussion, we took the point of Assemblage Theory to present the business model canvas of each scooter dealer, and mainly describe the business model canvas of the traditional brand scooter dealer in transition. Also, this study provides some contributions to academic and practical. Finally, the research limitations and future research directions are explained.

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