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研究生: 莊志軒
Chuang, Chih-hsuan
論文名稱: 單期商品之多輪妥協性協商機制之研究
A Multiple-Round Compromising Coordination Mechanism for Single-Period Products in Supply Chains with Single Supplier and Multiple Buyers
指導教授: 黃宇翔
Huang, Yeu-shiang
學位類別: 碩士
Master
系所名稱: 管理學院 - 工業與資訊管理學系
Department of Industrial and Information Management
論文出版年: 2007
畢業學年度: 95
語文別: 中文
論文頁數: 76
中文關鍵詞: 多輪妥協性協商機制供應鏈管理單期商品
外文關鍵詞: single-period products, supply chain management, multiple-round compromising coordination mechani
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  •   日趨劇烈的原、物料資源與市場的全球化競爭已不容許企業單打獨鬥,因此許多企業在認清自身的競爭利基後,便開始專注於其核心能力上,並將企業內部的營運程序與其他相關企業結合、進行產業供應鏈的串連。希望藉由企業的產銷合作、專業分工,締結出更強大的產業競爭優勢。但是,過往專家學者們所提出的供應鏈協商機制大多將本質上迥異的供應鏈伙伴視為一個整體或是假設伙伴間資訊完全透明,再搭配利潤分配機制使協商得以成功。現實狀況中,縱使供應鏈伙伴願意為了提升整體供應鏈的績效而有所妥協,但也不可能毫無防備、無私地將自己的成本及利潤資訊完全公開。唯有透過適切、可行的供應鏈協商機制,慢慢觀察、瞭解伙伴所隱藏的真實資訊,妥善地規劃產能與資源的配置,即時回應市場的需求,才能提升供應鏈成員因合作關係所達成之成效。
      因此本研究以資訊私有及供應鏈伙伴皆為獨立決策個體為前提,在二階層供應鏈中站在供應商的立場與多個異質買家僅在公開的數量折扣表與先行合約等透明資訊下以多輪妥協性協商機制進行協調。在多輪的協商中逐步修正協商數量與退讓價格的提案以合理且雙方都滿意的方式進行協商。供應商透過多次的協商可以瞭解到不同買家決策所透露之隱含訊息,進一步分析及建立供應鏈伙伴間的互動關係,並收集資訊以作為往後協商之依據。最後透過實例分析來驗證本研究所建構的多輪妥協性協調機制,在不同成本參數設定及市場環境下皆能透過多次協商不斷學習、更新零售商的資訊進而調整協商方案促使零售商接受協商提案,因而提升整體供應鏈之績效,並維持穩固之長期合作關係。就管理的層面上發現供應商應特別注意製造成本的控管,並與零售商合作致力於市場調查的工作並簽訂合理的先行合約,才能真正提升整體供應鏈的利潤以及均攤市場不確定所引發的風險。

    This paper develops a model for illustrating how to use a multiple-round compromising coordination mechanism to achieve supply chain coordination. A single supplier and multiple buyers system is considered. In the past, most research about supply chain coordination emphasized on maximizing profits of a supply chain but ignored the profit achievement of members in the supply chain. In this study, we look for a way to increase the profits of a supply chain under an environment with private information. For such an environment, the objective function and cost parameters of each facility are regarded as the private information except for the quantity discount chart and the public contract. With the private information, each member in the supply chain focuses on its own profits instead of the profits of the whole supply chain, and looks for the acceptable quantity discount and negotiation quantity by the multiple-round compromising coordination mechanism. The study shows that the profit performance with coordination is better than without coordination between the buyers and the supplier. The experimental results suggest that the supplier should focus on managing the manufacture cost, and every member in a supply chain should devote to market research. Members in a supply chain should reasonably set up a contract to share the risks for uncertainty of the market and improve the performance to maintain a long-term cooperation.

    摘 要 I Abstract II 誌 謝 III 目 錄 IV 表 目 錄 VI 圖 目 錄 VII 第一章 緒論 1 第一節 研究背景 1 第二節 研究動機 2 第三節 研究目的 3 第四節 研究流程 3 第五節 論文架構 5 第二章 文獻探討 6 第一節 供應鏈管理 6 一、 供應鏈的定義與全球化議題 7 二、 供應鏈內的競爭與衝突 10 第二節 供應鏈協調 11 一、 供應鏈協調的方式 12 二、 供應鏈協調之挑戰 15 第三節 單期商品與批發價格之制訂機制 16 一、 單期商品 17 二、 製造商觀點 18 三、 買家—賣家綜合觀點 21 第三章 二階層供應鏈之多輪妥協性協商機制 23 第一節 問題描述 23 第二節 研究架構 28 第三節 模式建構 30 一、 未經協商之個別買方與供應商利潤 32 二、 協調機制運行的過程 34 三、 主觀期望協商成功率的估計與資訊更新的情況 40 第四章 應用分析 48 第一節 實例探討 48 一、 案例說明 48 二、 結果分析 51 第二節 敏感度分析 55 一、 成本參數與冪次上升係數 55 二、 市場需求環境 62 三、 合約的制訂與協商數量 64 第三節 結果討論 66 第五章 結論 68 第一節 研究成果 68 第二節 研究假設與限制 69 第三節 未來研究方向 70 參考文獻 71 表 目 錄 表 2-1:供應鏈管理的定義表 8 表 2-2:供應鏈協調模式表 14 表 3-1:先行合約例表 25 表 3-2:預留產能過剩第一輪協商之資訊更新表 43 表 3-3:預留產能不足第一輪協商之資訊更新表 45 表 3-4:協商資訊表 45 表 4-1:數量折扣表 49 表 4-2:先行合約 49 表 4-3:買家參數設定表 50 表 4-4:供應商參數設定表 51 表 4-5:預留產能過剩協商量與折扣率資訊表 52 表 4-6:預留產能不足協商量與折扣率資訊表 54 表 4-7:預留產能過剩供應商相關成本變動協商輪次及總次數變動表 57 表 4-8:預留產能不足供應商相關成本變動協商輪次及總次數變動表 59 表 4-9:預留產能過剩供應商成本參數與利潤變化綜合分析表 66 表 4-10:預留產能不足供應商成本參數與利潤變化綜合分析表 66 圖 目 錄 圖 1-1:研究流程圖 4 圖 3-1:單一供應商與多異質買家之多輪妥協性協商架構圖 29 圖 3-2:協商流程圖 31 圖 3-3:主觀期望協商成功率估計圖 41 圖 3-4:主觀期望協商成功率估計示意圖 46 圖 4-1:預留產能過剩供應鏈利潤變化圖 52 圖 4-2:預留產能不足供應鏈利潤變化圖 54 圖 4-3:預留產能過剩供應商相關成本變動供應商利潤變化圖 55 圖 4-4:預留產能過剩供應商相關成本變動供應鏈利潤變化圖 56 圖 4-5:預留產能不足供應商相關成本變動供應商利潤變化圖 58 圖 4-6:預留產能不足供應商相關成本變動供應鏈利潤變化圖 58 圖 4-7:預留產能不足冪次上升係數變動供應商利潤變化圖 60 圖 4-8:預留產能不足冪次上升係數變動供應鏈利潤變化圖 61 圖 4-9:預留產能過剩市場需求平均數變動利潤變化圖 62 圖 4-10:預留產能過剩市場需求變異數變動利潤變化圖 62 圖 4-11:預留產能不足市場需求平均數變動利潤變化圖 63 圖 4-12:預留產能不足市場需求變異數變動利潤變化圖 63 圖 4-13:先行合約變動供應商利潤變化圖 64 圖 4-14:先行合約變動供應鏈利潤變化圖 65

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