| 研究生: |
陳乃綺 Chen, Nai-Qi |
|---|---|
| 論文名稱: |
千禧世代於社群媒體回顧消費類型貼文與低獲讚數對其主觀意義感之影響 The Millennials' Review from Social Media: The Impact on Their Sense of Subjective Meaning toward the Low Like Rate for the Consumption Type of Posts |
| 指導教授: |
徐欣萍
Hsu, Hsin-Ping |
| 學位類別: |
碩士 Master |
| 系所名稱: |
社會科學院 - 心理學系 Department of Psychology |
| 論文出版年: | 2024 |
| 畢業學年度: | 112 |
| 語文別: | 中文 |
| 論文頁數: | 77 |
| 中文關鍵詞: | 千禧世代 、意義感 、網路行為 、消費行為 、體驗優勢 |
| 外文關鍵詞: | Millennials, sense of meaning, online behavior, consumption behavior, experiential advantage |
| 相關次數: | 點閱:500 下載:0 |
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研究背景與目的:對千禧世代而言,職涯發展困境所帶來的意義感缺失是相當普遍的現況寫照,於是他們便常透過花錢和使用社群媒體來重構自我與生活意義。因此,本研究旨在探討千禧世代於個人社群媒體回顧不同的消費類型貼文(體驗型與物質型)與對該則貼文的低獲讚數態度如何影響其主觀意義感。研究方法:以出生於西元1980年至2000年者為研究對象,採線上問卷實驗法,將參與者隨機分派至五種不同研究情境,共計150人完成。以統計軟體JASP進行資料整理與分析,並以獨立樣本t檢定與二因子共變數分析進行假設檢定,以相關分析、卡方檢定與單因子變異數分析進行主要變項間的關聯探討。研究主要發現:在參與本研究的千禧世代中:(一)相較於沒有在個人社群媒體回顧消費貼文者,有回顧消費貼文者的主觀意義感較高;(二)在社群媒體回顧不同的消費類型貼文對主觀意義感的影響沒有差異;(三)在個人社群媒體回顧消費類型貼文時,對低獲讚數之態度對主觀意義感的影響沒有差異;(四)在個人社群媒體回顧不同消費類型的貼文與對低獲讚數之態度對主觀意義感的影響沒有交互作用;(五)回顧體驗型消費貼文的參與者在「對自我的代表性」與「回憶難忘度」的得分皆高於物質型消費組;兩組在回顧貼文時「包含他人」與「想起此人的正向情緒程度」面向無顯著差異。本研究建議:在個人社群媒體回顧消費貼文時,若能以正向角度看待過去的消費事件,且在回顧歷程中重視消費事件中的相關他人,就可能透過回顧自己在社群媒體的消費貼文重建意義感。體驗型消費不必然比物質型消費能帶來更高程度的正向心理感受,因此人無須太苦惱該把錢花在買體驗或買物質,亦無須介意哪種類型的消費事件較適合發表在個人的社群媒體,因為只要能保持對消費事件的正向解讀,且在回顧消費記憶時想起事件中的相關他人,就可能藉由回首往事,再次感受生活的意義與美好。
This research is to explore the impact on millennials’ sense of subjective meaning toward the low like rate for the consumption type of posts. Participants were randomly assigned to five situations by online questionnaires with t-test and two-way ANCOVA were used for analysis. The results are that those who retrospect consumption posts in personal social media have a higher subjective sense of meaning compared to those who do not, and the different consumption type posts and attitudes towards low likes are no relation to sense of subjective meaning. According to the findings, the key to feel meaningful from reviewing the past posts from social media is to maintain a positive interpretation of the consumption events and recall the relevant others, instead of the consumption type of the posts and attitudes towards low likes.
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