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研究生: 陳乃綺
Chen, Nai-Qi
論文名稱: 千禧世代於社群媒體回顧消費類型貼文與低獲讚數對其主觀意義感之影響
The Millennials' Review from Social Media: The Impact on Their Sense of Subjective Meaning toward the Low Like Rate for the Consumption Type of Posts
指導教授: 徐欣萍
Hsu, Hsin-Ping
學位類別: 碩士
Master
系所名稱: 社會科學院 - 心理學系
Department of Psychology
論文出版年: 2024
畢業學年度: 112
語文別: 中文
論文頁數: 77
中文關鍵詞: 千禧世代意義感網路行為消費行為體驗優勢
外文關鍵詞: Millennials, sense of meaning, online behavior, consumption behavior, experiential advantage
相關次數: 點閱:361下載:0
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  • 摘要 i 誌謝 v 目錄 vi 表目錄 ix 圖目錄 xi 第一章 緒論 1 第二章 文獻探討 4 第一節、回顧體驗型消費更幸福?消費類型與體驗優勢相關研究 4 第二節、千禧世代的意義感缺失與體驗型消費的關聯 9 第三節、回顧消費,然後呢?回顧往事與意義感的關係 10 第四節、當消費成為社群貼文:網路社群和獲讚數對回顧貼文歷程的影響 12 第三章 研究方法 17 第一節、研究架構 17 第二節、研究假設 18 第三節、研究參與者 18 第四節、研究程序 18 第五節、研究工具 19 第六節、資料分析 22 第四章 研究結果 23 第一節、研究樣本組成 23 第二節、信效度檢定 27 第三節、操弄檢核 28 第四節、研究假設檢定 31 第五節、其他發現 33 第五章 研究討論 37 第一節、研究摘述 37 第二節、研究討論 39 第三節、研究限制與建議 42 參考文獻 46 附錄一、研究樣本組成 61 附錄二、研究情境 62 附錄三、促發文章 65

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