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研究生：	蘭子涵 Lan, Zi-Han
論文名稱：	原創中國風Garage Kit手辦造型之魅力研究 Research on the Charm of Original Chinese Style Garage Kit Figure Modeling
指導教授：	何俊亨 Ho, Chun-Heng
學位類別：	碩士 Master
系所名稱：	規劃與設計學院 - 工業設計學系 Department of Industrial Design
論文出版年：	2022
畢業學年度：	110
語文別：	英文
論文頁數：	159
中文關鍵詞：	原創手辦、中國風、魅力工學、評價構造法、數量化 I 類
外文關鍵詞：	Original Figure, Chinese Style, Miryoku Engineering, Evaluation Grid Method, Quantitative Type I
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中國大陸的手辦市場處於剛剛興起階段，中式風格的原创手辦產品不僅能區隔與日系與歐美的手辦，拓寬當下的手辦種類，創造屬於大陸市場的原創產品。同時也能作爲一種文化輸出的載體，打破外來藝術形式和中華傳統文化脫節的現狀，讓更多國內外的玩家瞭解中華文化的獨特魅力，從而提升世界對中華文化的認同。但是目前大陸並沒有企業有結合市場提出較爲完善的研發銷售體系，很多手辦研發小型企業因無法獲取熱門 IP 的版權也不對產品進行自主創新，致使不得不趁著國內版權漏洞，競相模仿，製作出手辦中的劣質品，這使得大陸國產手辦行業深陷泥潭。並且原創類型的中國風手辦產品因爲對風格的攝取類型不同，題材的選用與設計十分容易落入俗套，而導致其產品設計質量參差不齊。
本研究將 Garage Kit 類型手辦產品作爲個案研範例，旨在通過魅力工學評價構造法對手辦高攝入消費者進行訪談，對原創中國風 GK 手辦樣本進行兩兩對比得到魅力因子並建立初步評價構造圖，後通過 KJ 法對魅力因數進行合併整理得到最終評價構造圖，發放測試問卷後使用數量化 I 類進行分析而得到中國風原創手辦產品特有最終魅力因子下位具體類目有四，分別為[不對稱的設計]、[造型懸空]、[挑戰重心]、[可懸挂]，並以魅力因子進行案例分析。而後將所得到的研究結論給予手辦產業的相關從業者作爲原創中國風手辦造型設計上參考或助於後者進行相關方面的研究。

關鍵字：原創手辦，中國風，魅力工學，評價構造法，數量化 I 類。

The figure market in the mainland of China is in a period of emergency. The original figure in the Chinese style would be unique from the Japanese, European and American figure to expand the existing types of figure to create the original products that belong to the mainland market; furthermore, it could improve the current situation of the disconnection between foreign art forms and Chinese traditional culture as a carrier of culture export, so that more and more players at home and abroad could know about the unique charming of Chinese culture to boost the recognition of the world to Chinese culture. However, there has been no domestic enterprise to propose a perfect R&D sales system based on the market. Many garage kit R&D small-scale enterprises could not make independent innovations for the products due to the acquisition of no copyright for the popular IP, so they have to make use of the bugs of domestic copyrights to strive for copying and make inferior products among the figure. It has trapped the domestic garage kit industry in a big dilemma.
The research had an interview with the consumers of the high involvement for garage kit through Evaluation Grid Method of charming engineering, and then there was a combination and sorting of the charm factors with Evaluation Grid Method to gain the ultimate evaluation grid graph. After releasing the testing questionnaire, it was analyzed with the quantitative type I to gain the ultimate charm factors unique to the original figure in Chinese style. There are four specific items, including [asymmetrical design], [Suspended modelling], [focus challenge] and [suspensibility]. What’s more, there was a case analysis for the charm factors. Then, the research conclusion concluded from the research would provide a reference for the modelling design of relevant practitioners of original figure in Chinese style or help the researchers in the future to keep research on relevant aspects.

Keywords: Original Figure ; Chinese Style ; Miryoku Engineering ; Evaluation Grid Method; Quantitative Type I.

摘要	i
DIRECTORY	iv
LIST OF TABLE	viii
LIST OF FIGURE	ix
CHAPTER 1 INTRODUCTION	1
1.1 Research Background and Motivation	1
1.2  Research Purpose	5
CHAPTER 2 LITERATURE REVIEW	6
2.1 Development History of  Figure	6
2.2  Classification of Figure Products	10
2.3 Original Definition	14
2.4 Application of Chinese Style in Figure Products	17
2.5 Miryoku Engineering	21
2.5.1  Miryoku Engineering	21
CHAPTER 3 RESEARCH METHODS AND  STEPS	26
3.1 Experimental Structure	26
3.2  Interview Preparation	28
3.3 Experiment and Analysis	30
Nterview	31
3.4 Questionnaire Design and Survey	46
3.5 Summary	47
CHAPTER 4 DATA ANALYSIS AND DISCUSSION	48
４.１Data Collection, Collation and Quantification	48
4.1.1Analysis and Discussion on the Charm of the Abstract Upper Feeling [Novelty] of the Chinese style Original Figure	48
4.1.1Analysis and Discussion on the Charm of the Abstract Upper Feeling [Sense of Atmosphere] of the Chinese style Original Figure	49
4.1.3 Analysis and Discussion on the Charm of the Abstract Upper Feeling [Aesthetic Feeling] of the Chinese style Original Figure	51
4.1.4 Analysis and Discussion on the Charm of the Abstract Upper Feeling [Heart Movement] of the Chinese style Original Figure	52
4.1.5 Analysis and Discussion on the Charm of the Abstract Upper Feeling [Intimacy ] of the Chinese style Original Figure	53
4.1.6 Analysis and Discussion on the Charm of the Abstract Upper Feeling [Mpact Feeling ] of the Chinese style Original Figure	54
4.2 Summary	55
CHAPTER 5 CASE ANALYSIS	58
5.1Correspondence diagram analysis of positive correlation factors	58
5.1.1 Evaluation Project of Unique Charm of Original Chinese Figure Products-[Asymmetric Design]	59
5.1.2 Evaluation Project of Unique Charm of Original Chinese Style Figure Products-[Hanging]	61
5.1.3 Evaluation Project of Unique Charm of Original Chinese Style Garage Kit Products-[Modeling Dangling]	63
5.1.4 Evaluation Project of Unique Charm of Original Chinese Garage Kit Products-[Challenge Center of Gravity]	65
CHAPTER 6  RESEARCH CONCLUSION AND SUGGESTIONS	68
6.1 Conclusion of the Research	68
6.2 Reflection on the Research	70
REFERENCE  72
Appendix A  中文論文	75
第1章 緒論	76
1.1 研究背景與動機	76
1.1.1  中國大陸手辦產業發展現狀	76
1.1.2“中國風”對於中國原創手辦產業發展的意義	77
1.1.3  GK手辦產品在手辦市場中的定位	78
1.1.4  研究動機	79
1.2  研究目的	79
第2章 文獻探討	81
2.1  手辦的發展歷史	81
2.1.1  手辦亞文化的起源	81
2.1.2  日式手辦的熱潮——以海洋堂公司的發展爲例	82
2.1.3 小結	83
2.2  手辦類產品的分類	84
2.2.1  材質分類	84
2.2.2 類型分類	85
2.2.3  小結	87
2.3 原創的定義	88
2.3.1 產品原創的定義	88
2.3.2  原創性與藝術造型類產品的關係	89
2.4 中式風格在手辦類型產品的運用	90
2.4.1 中式風格的題材來源與類型劃分	90
2.4.2 中式風格的造型創作與塗裝風格	92
2.4.3  小結	93
2.5 魅力工學	94
2.5.1  魅力工學	94
2.5.2  評價構造法	96
2.5.3  數量化I類	96
2.5.4  KJ法	97
2.5.5  小結	97
第3章 研究方法與步驟	98
3.1 實驗結構	98
3.2  訪談準備	100
3.2.1 樣本篩選	100
3.2.2 訪談者篩選	101
3.3 實驗與分析	102
3.3.1  深度訪談	102
3.3.2 最終魅力評價構造圖繪製	110
3.4 問卷設計與調查	117
3.5 小結	118
第4章 數據分析與討論	119
４.１數據收集與整理量化	119
4.1.1中國風原創類型手辦之抽象上位感受[新穎感]魅力特質分析討論	119
4.1.2中國風原創類型手辦之抽象上位感受-[氛圍感]魅力特質分析討論	121
4.1.3中國風原創類型手辦之抽象上位感受-[美感]魅力特質分析討論	122
4.1.4中國風原創類型手辦之抽象上位感受-[心動感]魅力特質分析討論	123
4.1.5中國風原創類型手辦之抽象上位感受-[親切感]魅力特質分析討論	124
4.1.6中國風原創類型手辦之抽象上位感受-[衝擊感]魅力特質分析討論	125
4.2 小結	126
第5章 案例分析	129
5.1 正相關因素對應圖分析	129
5.1.1 原創中國風手辦產品特有魅力評價項目-[不對稱的設計]	130
5.1.2 原創中國風手辦產品特有魅力評價項目-[可懸挂]	132
5.1.3 原創中國風手辦產品特有魅力評價項目-[造型悬空]	134
5.1.4 原創中國風手辦產品特有魅力評價項目-[挑戰重心]	136
第6章 研究結論及建議	138
6.1 研究結論	138
6.2 研究檢討	139
Appendix B  Structure Chart of Charm Evaluation of Interviewee	141
Appendix C Chinese Style Original Figure Charm Factor Questionnaire	149

LIST OF TABLE
Table2.1 Figure product type classification table  10
Table2.2 Figure product type classification table  11
Table2.3 Classification of Product Innovation Charts from a Market Perspective  14
Table2.4 Theoretical basis of Miryoku Engineering (Ujigawa, 2000)  22
Table3.1 Data Sheet of Interviewees  31
Table3.2 Summary of Superior Abstract Perception  36
Table3.3 Summary Table of Median Original EvaluationItems  37
Table4.1 Charming Factors of Chinese Style Original Garage Kit Modeling-Weight of [Novelty]  49
Table4.2 Charming Factors of Chinese Style Original Garage Kit Modeling-Weight of [Sense of Atmosphere]  51
Table4.3 Charming Factors of Chinese Style Original Garage Kit Modeling-Weight of [Aesthetic Feeling]  52
Table4.4 Charming Factors of Chinese Style Original Garage Kit Modeling-Weight of [Heart Movement]  53
Table4.5 Charming Factors of Chinese Style Original Garage Kit Modeling-Weight of [Intimacy]  54
Table4.6 Charming Factors of Chinese Style Original Garage Kit Modeling-Weight of [Mpact Feeling ]  55
Table5.1 Evaluation items of unique charm of original Chinese Garage Kit products  58
Table5.2 General Charm Evaluation Items  58

LIST OF FIGURE
Figure1.1 Fisherman's Point of View (Takeya Takayuk，1999）2
Figure 1.2 Qiuluan Guanghangong（Yuan Xingliang ,2018)  3
Figure2.1 GK Light  7
Figure2.2 Kaiyodo workbench  8
Figure2.3 Yuan Xinliang  Tongtianhe（Yuan Xinliang，2019） 18
Figure2.4 Shanren  become a dragon（Zhou Feng，2017）19
Figure2.5  Cold Forest at the End of the Moment（Mona studio)  20
Figure2.6 Luo Qisheng's collection（ Luo Qisheng，2019）20
Figure3.1  Research Process and Framework  27
Figure3.2  Six Body of Experimental Interview Sample  28
Figure3.3  Sample Selection of Respondents  29
Figure3.4 QuestionnaireonIntakeofFigureProducts  29
Figure3.5 structure chart of charm evaluation of interviewee A  35
Figure3.6 Chinese Style Original Figure Style Final Charm Evaluation Structural Map Part I  39
Figure3.7  Chinese Style Original Figure Style Final Charm Evaluation Structural Map PartII  40
Figure3.8  structure chart of final charm evaluation of Chinese style original figure  41
Figure3.9  structure chart of final charm evaluation of Chinese style original hand-made   style[Atmosphere]  42
Figure3.10   structure chart of final charm evaluation of Chinese style original hand-made style[dynamicheart]  43
Figure3.11   structure chart of final charm evaluation of Chinese style original hand-made style[intimacy]  44
Figure3.12  structure chart of final charm evaluation of Chinese style original hand-made style [aesthetic feeling]  45
Figure3.13 Structure chart of final charm evaluation of Chinese style original hand-made style [heart movement]  46
Figure4.1 Correspondence diagram of positive correlation factors of general consumers  56
Figure4.2  Correspondence diagram of positive correlation factors of highly involved consumers  57
Figure5.1 Xiazui.Baihuating(Yuan Xingliang, 2022)  60
Figure5.2 Yi Nian (Infinity Studio, 2022)  61
Figure5.3 Westbound Record (Lu Jiu, 2018)  62
Figure5.4 All empty (Lu Jiu, 2019)  63
Figure5.5 Fish have a spirit (Mountain Man, 2017)  64
Figure5.6 Black and White Witch Cicada. White Witch Cicada（Chen Ziyu,  2018）..65
Figure5.7 Dragon in the Worm Nest (Mountain Man, 2016)  66
Figure5.8 Datura. Holding Guotian (Feng Yangkun, 2016)  67
                                    

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