由於現今經營環境快速變動及全球資訊化的趨勢之下，各產業經營面對越來越大的競爭壓力。然而，傳統大型印刷業基於獲利考量頻頻縮編，同時面對電腦科技日益更新進階諸多因素影響，只憑個別企業力量與有限資源，逐漸難滿足消費者需求。因此，印刷業者目前多採與其他同業協同合作，透過合作獲取更多資源、服務品質的提升與以爭取更大的利潤空間，提升競爭力。
本研究主要是探討「交易成本」、「服務品質」與「外包模式」相互間的影響，並以「資源基礎」、「網絡關係」作為中介變數進行分析討論，並了解不同企業特性在各構面間的差異性。發放300份問卷，有效卷為188份，回收率63％，經實證分析結果。
外包模式中的分包相較於轉包，在服務品質具有明顯影響及服務品質也會因為網絡關係不同而有明顯影響。以往專注於同一市場的方式逐漸改變，朝向品質提升、商品多樣化、彈性製造、服務快速，決定企業自製或外包為研究目的。

Nowadays, with the versatility of global economy and the growth of information technology, firms are facing heavier and heavier competition. A single company, with its shrinking business owing to various elements, gradually finds it tough to satisfy the demand from its customers. Therefore, the printing furnisher must cooperate with one another to be well equipped with high- quality products and services, and thus maintain its competitive advantage.

Based on the theory of transaction cost, service quality, resource-based, network relation and outsourcing, this study built up its research framework, obtained variables, and then proposed the hypothesis. Three hundred and thirty questionnaire samples were sent (63% return rate with one hundred and eighty- eight samples successfully completed and returned). Statistical methods such as statistically descriptive analysis, factor analysis, ANOVA, T test, and regression analysis, were conducted.

Regarding outsourcing pattern, the subcontract had greater impact than co-sourcing on both of service quality and network relationship. The research mainly focuses on the printing industry and the main theme is outsourcing pattern, which every managing director may likely use as reference when deciding on the strategy fitting specifically his/her own company.

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