近年來，隨著ESG、淨零碳排等綠色經濟議題興起，國內對於環境偵測、工業安全與風險管理等議題重視程度與日俱增。全球偵測儀器設備因應5G 物聯網(5G/IoT)、雲端、大數據科技升級，偵測儀器已成為綠色產業的一環。國內偵測儀器設備中間商的行銷通路模式相當普遍，中間商除了扮演著製造商與購買者間的橋樑，有助於產品流通、資訊傳遞與銷售，提升顧客對商品的認知和使用技能等服務。在產業供應鏈中亦扮演著價值共創者的重要角色。隨著市場環境的競爭加劇，技術的快速更迭，顧客需求更加多樣化，中間商也面臨著許多挑戰。
共創思維已成為企業創新的重要途徑，透過與其他企業的連結互動建立穩定的合作夥伴關係，運用交換資源快速獲取價值，協同合作以創造價值，進而提升雙方各自所需資源，鞏固優勢。過去大多數研究領域都集中在企業與顧客的共同創造上，較少關注在企業與合作夥伴之間的共同創造(Jaw et al., 2021)。然而，共同創造的形式不單僅是與顧客共創，企業夥伴參與共創的案例也不在少數，唯獨鮮少被探討。
本研究採個案研究方法以國內一間儀器設備中間商為個案研究對象，探究該公司辨識自身問題與資源，識別機會，跳脫產品導向，以「服務主導邏輯」思維，讓商品成了傳遞服務的載具，創造出更大效益，也創造出自身的利基市場。並依據Prahalad & Ramaswamy (2004)所提出價值共創DART架構模型，解構研究個案與合作夥伴協作案例下之情境脈絡，透過「互動」跨界「整合」多方資源，促成參與者共創價值，完成最末端顧客之需求，解決顧客痛點，進而創造出差異化競爭價值。
由本研究發現，在價值創造的動態過程中，價值共創DART四個關鍵因素能建立雙向對等的信任與互惠基礎，增進與合作夥伴協作共創之緊密合作關係。而集結有貢獻潛能的合作夥伴，所獲取的互補性資源、知識與技能，更能強化企業競爭優勢。善用夥伴關係，透過資源整合，彼此交流共享，有助於提升雙方競爭力，拓展更寬廣的市場，藉由個別附加價值取得報酬產生綜效，實現共同目標與願景，打造共生共榮多贏局勢。

In recent years, with the rise of green economy issues such as ESG and net zero carbon emissions, there has been a growing emphasis on environmental monitoring, industrial safety, and risk management domestically. Global detection instruments have become an integral part of the green industry in response to advancements in 5G IoT, cloud computing, and big data technologies. Marketing channels for domestic detection instrument intermediaries are quite common. These intermediaries not only act as bridges between manufacturers and buyers but also play a crucial role as value co-creators in the industry supply chain.
Co-creation thinking has become an important path for corporate innovation. By establishing stable partnerships through interactions and connections with other companies, using resource exchanges to quickly acquire value, and collaborating to create value, both parties can enhance their needed resources and consolidate their advantages.
This study uses a domestic instrument equipment intermediary company as a case study to explore how the company identifies its own problems and resources, recognizes opportunities, and shifts from a product-oriented approach to a "service-dominant logic" perspective. In this perspective, products become vehicles for delivering services, thereby creating greater benefits. The study finds that the four key factors of the value co-creation (DART) model can establish a foundation of mutual trust and reciprocity, enhancing the close collaborative relationship in co-creation with partners. By gathering partners with potential contributions, the complementary resources, knowledge, and skills acquired can further strengthen the company's competitive advantage. Effectively utilizing partnerships, integrating resources, and sharing exchanges can help enhance both parties' competitiveness, expand broader markets, and achieve synergies by obtaining returns from individual added values. This approach enables the realization of common goals and visions, creating a mutually beneficial and win-win situation.

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