Big data, more than ever, has been driving significant changes in how organizations process, store and analyze data. However, how to use and exploit big data technology in business is still a growing concern. Our study tries to capture the inter-relationships between resources, big data predictive analytics capabilities and sustainable performance of the firm by employing the resource-based view theory, with top management support being the mediating variable. Data from individuals working in big data environment is gathered by using survey method, which will then be analyzed by SmartPLS to test the full effect of the model. The results confirm that top management support has mediation effect for the relationship between tangible resources and intangible ones with big data predictive analytics. Finally, our findings show that firms that are having the big data predictive analytics capabilities can enhance the three dimensions of sustainability operation, which are social, environment and economics.

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