隨著時代變遷，從Louis Sullivan (1856-1924) 提出著名設計理論「形隨機能」 (Form Follows Function) 認為形態是隨著機能的需求而設計或改變，到「形隨趣味」 (Form Follows Fun) 與「形隨情感」 (Form Follows Emotion) ，產品演變上伴隨情緒傳達以為顯學。五感 (視覺、聽覺、嗅覺、味覺、觸覺) 的魅力主導了人們對於產品的選擇：對商品的評價，除了單純的「好、壞」外，更增添「喜歡、不喜歡」這樣感官的情緒。由於五感經驗的重要，而嗅覺又為記憶感知最為強烈之感官，因此本研究欲探討嗅覺經驗影響情緒的程度，以及是否因人格特質不同而有所關聯。

本研究探討五大人格特質在嗅覺經驗上情緒構面之變化，以及是否因人格特質不同而有所關聯。規劃流程如下：挑選適合本研究之五大人格特質評測工具、篩選嗅覺經驗類目與製作PAD情緒量表，分析探討各人格特質其嗅覺經驗的情緒構面變化與關聯，期望未來能提供設計單位設計產品或制訂感性行銷策略時參考，並拓展國內感官經驗之研究範圍與應用。

嗅覺經驗之情緒變化以PAD情緒量表評測，並透過複迴歸分析方法 (Multiple Regression Analysis) 進行分析，研究結果顯示五大人格特質對於嗅覺經驗之情緒構面變化皆存在高度相關。研究結果如下：
(1) 五大人格特質之嗅覺類目的情緒構面複迴歸分析函數式15項。
(2) 嗅覺經驗與五大人格特質之關係，在情緒愉悅度 (Pleasure) 方面，影響由大至小依序為神經質 (R=0.922) >開放性 (R=0.854) >外向 (R=0.837) >謹慎 (R=0.837) >親和力 (R=0.78) ；情緒激發度 (Arousal) 方面，影響由大至小依序為謹慎性 (R=0.895) >神經質 (R=0.856) >開放性 (R=0.841) >外向性 (R=0.708) >親和力 (R=0.674) ；在情緒支配度 (Dominance) 方面，影響由大至小依序為開放性 (R=0.860) 謹慎性> (R=0.798) >神經質 (R=0.766) 外向性 (R=0.736) > >親和力 (R=0.670) 。
(3) 謹慎性 (Conscientiousness) 人格特質對嗅覺類目的激發度情緒 (Arousal) ，比其他人格特質關聯性高。開放性 (Openness/ Openness to Experience/ Intellect) 人格特質，在嗅覺類目的支配度情緒構面上 (Dominance) ，呈現高關聯性。其他人格特質 - 親和力 (Agreeableness) 、外向性 (Extraversion) 與神經質 (Neuroticism/ Emotional Stability) 則呈現與愉悅度 (Pleasure) 情緒構面高度相關 (R值皆大於0.8) 。推斷嗅覺經驗之感性需求，最重要者為愉悅度 (Pleasure) 情緒構面。

From the statement of Louis Sullivan (1856-1924), “Form Follows Function” (The shape of a building or object should be primarily based upon its intended function or purpose.) to the “Form Follows Fun” and the “Form Follows Emotion” over the past few years, designing for emotion become the major trend of design. The attractive elements of products from the five Senses (Vision, Olfactory, Gustatory, Tactile, and Auditory) become the major factor in consumers’ choice. Besides “good” or “bad”, there is more judgment of “like ” or “dislike”. Among the five sensual experiences in design, olfactory plays the most significant role for perceptual memory. Therefore, this study aims on exploring the extent to which olfactory experiences affect the emotion and the correlation among emotion and personality traits.
The procedures are as follow：(1) To select appropriate evaluation tool for personality traits. (2) To select olfactory experience category. (3) Build PAD Emotion Scales for analyzing the relatioship among emotion and olfactory experiences and personality traits. The expectation of study is to support kansei marketing strategy and expand relevant research of sensual emotion in the future.
The Emotional state of subjects was measured and analyzed by Multiple Regression Analysis. The results indicate that：(1) There are 15mathematical formulas that describe the correlation between olfactory experiences and personality traits by PAD emotion scale. (2) Based on R score from “Pleasure Scale”, the ranking of personality traits from high to low are：Neuroticism (R=0.922) > Openness (R=0.854) > Extraversion (R=0.837) > Conscientiousness (R=0.837) > Agreeableness (R=0.78). Based on R score from ” Arousal Scale”, the ranking of personality traits from high to low are：Conscientiousness (R=0.895) > Neuroticism (R=0.856) > Openness (R=0.841) > Extraversion (R=0.708) > Agreeableness (R=0.674). Based on R score from ” Dominance Scale”, the ranking of personality traits from high to low are：Openness (R=0.860) Conscientiousness> (R=0.798) > Neuroticism (R=0.766) Extraversion (R=0.736) > > Agreeableness (R=0.670) 。(3) Comparing the score of PAD scale by five personality traits, its shows high correlation between “Conscientiousness” and ” Arousal” ; “Openness” and ” Dominance Scale”. Besides, “Agreeableness, Extraversion, and Neuroticism” shows high correlation (R>0.8) to “Pleasure Scale”. The study infers that the emotion“Pleasure” plays the most significant role in olfactory experience of Kansei needs.

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